|Website||ALDI Julius Gold & Gold Lite|
ALDI are great for being cheap, but cheap rarely equals quality. Their Julius phantom brand is no exception. It makes me laugh they use the word Premium on the packaging – is all dog food premium these days?
I’ll focus on Julius Adult for this review, but will mention the Puppy and Lite recipes as a tragic anecdote at the end.
A natural canine diet is meat, so it’s a good start to find meat as the main ingredient. Sadly it’s cheap meat churned up with by-products (offal, skin, cysts, tumours, and who knows what else). It’s weighed before cooking so will become less significant in the finished product, which makes cereal grains the more realistic bulk of this food.
When it comes to non-nutritious grains, wheat is arguably the worst. Sorghum isn’t that great either, being starchy and less digestible than rice grains. Wheat and sorghum are very cheap, which is why they’re in this food.
Next up we find Wheat Bran…
Hold on a minute, wasn’t Wheat our 2nd ingredient? What we have here is a cunning marketing trick called splitting. Ingredients are listed in order of percentage, so splitting a cheap ingredient (such as wheat) into two parts makes the meat appear as the main ingredient – it’s not. You’re being duped, as wheat is the main ingredient. It’s one of the cheapest, most allergenic grains available.
We find Vegetable Protein has been added to account for a sufficient lack of meat. Tallow is an awful ingredient, it’s a telltale sign the meat in the food is from a rendering plant. That’s not a pleasant place for a meat ingredient to come from.
I’ll give them credit for Linseeds And/Or Linseed Oil (otherwise known as Flax Seed). Where all other ingredients fail, this will give your dog some nutritional benefit and go some way to provide necessary omega fatty acids for health and coat. They’ve added some vitamins and minerals too, but to me it’s on par with feeding your kids McDonalds every day and slipping in a Swiss tablet.
Julius Gold Puppy
Julius Puppy is formulated in the same way as Adult, but appears to have a more significant amount of meat & meat by-products, and likely more vegetable protein. That doesn’t mean I recommend feeding it to a dog in their early crucial stages of life.
Julius Gold Lite
If your dog’s overweight then the best thing you can do is feed him a decent meat-based diet. What they’ve done here is the opposite, they’ve practically removed the meat altogether and stuffed it to the brim with cheap grains. Your dog will have to eat much more to get the nutrients he needs, filling his belly with worthless crap. How will that help?
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Linseed is included, but that doesn’t make this a good food.
Very cheap ingredients and marketing trickery to dupe you.
* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).
Meat and Meat By-Products (from Chicken and Beef), Wholegrain Cereals (Wheat and/or Sorghum), Wheat Bran, Vegetable Protein, Tallow, Whole Linseeds and/or Linseed Oil, Beet Pulp, Salt, Prebiotic, Mixed Tocopherols (Vitamin E), Rosemary Plant Extract, Vitamins (A, D, E, K, B1, B2, B6, B12, Niacin, Folic Acid, Biotin, Choline, Pantothenic Acid), Minerals (Iron, Zinc, Copper, Manganese, Selenium, Iodine, Cobalt), Lutein, Garlic, Kelp.