Purr Cat Food Review

Country of originAustralia
Available fromColes

One of the most inappropriate ingredients in a food for your pet carnivorous cat is wheat and sorghum, and you’ll find that in the Purr dry cat foods.

When I assess the ingredients of cat foods such as this it comes as no surprise so many cats suffer renal failure in their mid to senior years. Being fed cereal grains every day must take a real toll on their kidneys and digestive system which is biologically designed to digest animal products.

Yes it’s cheap – good old Coles – but it’s not surprising as wheat and sorghum are cheap ingredients to make a cat food from.

What I find the most laughable about Purr cat food is how it’s marketed – gourmet.


This review is mostly for Purr cat food, but if you’re interested in the wet foods then a good quote from the comments is “I cannot believe the quality of this watery disgusting crap” (Thanks Jodie for that one).

Purr cat food review

What the marketing says

The packaging of Purr cat food states “Spoil your feline friend with a wide selection of flavours, a delicious meal they’ll be sure to love”.

I find that a bit far fetched. I don’t know about your cat, but my cat seems to love chicken necks much more than cereal grains.

Purr Cat Food Review

Using the word gourmet on the front of the bag probably shouldn’t be legal, but I don’t believe there’s any regulations preventing this. There isn’t much in the way of pet food regulations in Australia anyway, which is why such a food can use such a word. This is more to hook you in and give you, what I would call, a very misleading view of the product.

I remember seeing a kebab van once with “Gourmet Kebabs” in big bold letters. Would you consider greasy spinning doner kebab meat “gourmet”?

The chicken breast and piece of fish on the front of the bag aren’t representative of what the product is actually made of either, as the first two ingredients of Purr cat food are ambiguous poultry and fish meals which could be any (sub)standard leftovers of those groups of animal.

What the labelling really says

Poultry meal, fish meal, and wholegrain cereals (wheat and/or sorghum) don’t scream quality when it comes to cat foods, but they’re the three main ingredients.

Wheat is one of the most problematic grains we feed dogs and cats, and often results in weight gain, itchy skin, and likely a precursor to all manner of illnesses which will cost you $$$$s to try and rectify at the vets.

Cats are obligate carnivores and shouldn’t have grains in their diet whatsoever, especially problematic grains like wheat.

Purr Cat Food Review

We also find tapioca as the 6th ingredient, which combined with the cereal grains serve to keep production costs down, not offer nutrition.

Ambiguous meal ingredients are often a tell-tale sign of cheap inclusions, and often the stuff that gets thrown out of a factory which takes the prime “gourmet” cuts to sell to us humans. The same applies to poultry oil as yet another ambiguous ingredient. Salmon oil further down the ingredients is the better inclusion, but likely in a small amount.

There are a few positives about Purr cat food which are worth mentioning. Flaxseeds are good for heart health and wellbeing, and there’s a natural prebiotic in there in some small amount (and again we find this to be completely ambiguous and we have to question the quality).

Purr cat food is preserved naturally rather than potentially carcinogenic chemicals, so that’s possibly the most positive aspect of the product.

Sadly it’s not the worst cat food on the supermarket shelves, but I wouldn’t call it a gourmet meal for your cat who depends on you to feed him or her.

If you want something better, these are our best rated cat foods in Australia.

Do you feed Purr cat food, dry or wet? If so, tell me what you think in the comments.

Where to buy Purr cat food

Purr cat food is available in Coles.

Purr cat food ingredients

Ingredients of Purr dry cat food (Chicken & Ocean Fish):

Poultry Meal, Fish Meal, Wholegrain Cereals (Wheat and/or Sorghum), Poultry Oil, Tapioca, Beet Pulp, Salmon Oil, Flax Seeds, Salt, Natural Prebiotic, Yucca Schidigera, Taurine, Mixed Tocopherols, Rosemary Extract, Vitamins and Minerals, Lutein, Carrots, Blueberries, Cranberries, Garlic, Kelp.

Purr cat food guaranteed analysis

Guaranteed analysis of Purr dry cat food (Chicken & Ocean Fish):

Crude Fibre3%
Carbohydrates *38% (estimated)
* May be estimated. Read how to calculate carbohydrates in a pet food.

Recalls of Purr cat food

There are no known recalls at the current time.

Calling Aussie pet lovers – join the mailing list!

4.2 Total Score
Purr Cat Food Review

Not very "gourmet"

  • Cereal grains (wheat and/or sorghum)
  • Ambiguous ingredients are often poor quality

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. I cannot believe the quality of this watery disgusting crap that I refuse to feed my cat!!
    Just because it’s fed to animals, doesn’t mean it needs to be shit house.
    I’ll never buy it again and the tins I did stupidly buy I will be sorting a full refund!!!
    How dare you think this is ok!!! Pathetic!!

  2. This product has certainly gone down hill. My cat used to love her seafood and the variety it the pack. What you have now is 95% tuna and my cat won’t eat it any more.
    Will never buy your product ever again. Was better also at $7.00 not $12 or more. Thanks but no thank you

  3. I was given a box of mixed Purr cat food and as they were used to Whiskas I was worried they would not eat this
    But lo and behold they scoff it down.
    At least they like this..

  4. The small cans of purr with fish or chicken, you say is complimentary. The price is not complementary. The large cans is full of rubbish costs around $2 and is nothing but pork gravy. The large cans are plain disgusting. Don’t cut corners with food for animals. The whole cat food business has gone to the dogs

  5. Hi I have 6 cat none will eat this sh*t . I took it to work and the stray cat won’t eat this. I got 4 boxs COLES won,t take back

    • Call customer care, I received a credit today. My cats wouldn’t touch it and 2 threw up. They need to take these off the shelves.

  6. Cat keeps throwing up after eating this, never had an issue with other cat food

    • Same, I made a complaint today and have received a credit for all the tins I bought. My suggestion to customer care was take them off the shelf!

  7. None of my cats will eat any of the biscuit range….neither will my dogs… although the magpies give it a shot!


  8. I brought the 27 Pk of purr pouches and both my cats will not eat it. I have never had this problem before with purr. I kept persevering and then I realised they were off. I tried to get a refund from Coles but because I didn’t have a receipt they wouldn’t even exchange it

  9. I was recently adopted by two lovely stray cats who turned up at our factory starving. Weve fed them back to health with quite a few different brands of cat food dry and wet however this Purr stuff they wont touch at all.
    When a stray cat wont even it it you know its no good

  10. I have never had a more dissatisfied cat. He took one sniff of the Purr dry grain free cat food and looked disgusted. I have never had this problem before. I left it there for 24 hours and not once did he go back to it. So I gave it to a neighbour to feed his furry friend and his cat gave the exact same response. A week later a friend of mine was complaining about her cat not eating his food and so I said which one was it… and sure enough the same offensive food was the culprit.
    I have no idea what is in it to bring about this response. My cat is not a fussy cat at all. There is something about this cat food that doesn’t smell right, as he wouldn’t even try to taste it. Something needs to be done about the odour or something. I can hardly believe this is a one off for this product. I might be able to use it for fertiliser, because it certainly not cat food.

  11. Be careful when feeding you cat/dog

    • My cats would not eat it – one ate a couple bites and the other one refused it altogether. And they’re not particularly fussy cats.

Leave a reply

Pet Food Reviews (Australia)
Shopping cart