There are two good reasons why you would feed Prime100 Air Dried to your dog:
- Air dried is the easiest way of feeding your dog what is essentially a raw diet, but with the convenience of kibble (and far healthier!)
- Prime100 are an Australian success story when it comes to pet food, being one of the few companies worldwide who have tackled corporate brands like Royal Canin (from Mars) and Hill’s (from Colgate-Palmolive) to become a reputable and veterinary endorsed brand. On top of that, I would argue they offer much healthier options for your dog.
The Prime100 rolls have proven to be a worthy choice for many Australian pet owners, and the single protein (SPD) diets are a godsend for dogs with dietary intolerances. You will note the Air Dried range also adopts the single protein philosophy so you can pick and choose what works best for your dog.
In this review we’ll focus on Prime100 SPD Air Dried, and for the sake of analysing ingredients we’ll use the Air Dried Chicken & Brown Rice recipe as a benchmark.
Please note: The Chicken & Brown Rice recipe is your cheapest option, but for those who prefer grain-free you will find the other recipes will meet your needs for only a little bit more money.
Prime100 Air Dried may make an excellent accompaniment to the Prime100 rolls, saving you a little bit of time chopping up a piece of roll.
Lets take a look!
Prime100 SPD Air Dried Review
What the marketing says
What may matter the most to you is Prime100 SPD Air is formulated to meet AAFCO nutrient requirements as a complete and balanced diet, whatever age your dog is – puppy right through to senior.
Prime100 are also 100% Australian Made & Owned, manufactured at their facility in Melbourne.
The packaging states “Vet Recommended”, and although this is a dubious statement on other pet food brands (i.e. what vet recommended it?), Prime100 is in fact recommended by numerous Australian vets and sold in over 1,000 veterinary clinics.
There are various claims such as GI health (gut health), skin & coat, immunity, joint support, and cognitive health. If you want to know the reasons these claims are true, I will go into detail while analysing the ingredients below – so read on.
What the ingredients really say
Would you consider your dog a carnivore?
Or an omnivore who clearly loves meat more than anything else?
When you look at the ingredients of most dog foods, particularly those in the supermarkets, you may wonder if those pet food companies consider your dog a waste disposal unit.
You’ll be pleased to know most of the ingredients in the Prime100 SPD Air Dried range are what your dog loves and benefits from the most – meat and organs.
The Chicken & Brown Rice recipe boasts an excellent 30% protein and 34% fat on an as-fed basis, and when you account for moisture this means much less unnecessary carbohydrates than most dog foods.
The second ingredient isn’t rice like we would expect, it’s actually carrot – a good source of fibre to help your dog properly digest their food and keep their poops firm. Carrot is also a good source of beta-carotene to support your dog’s vision and eye health.
Rice is actually the third ingredient, and although a combination of white and brown rice it’s clear from the guaranteed analysis it’s included in a decent moderation. Brown rice is the better of the two, offering more nutrients and fibre than white rice, but both are digestible grains which you can consider beneficial in this moderation.
As we reach the smaller inclusions in the ingredients we find they’re all added to benefit your dog, and many require little explanation on their benefits – functional oils including sunflower oil, algae, flaxseed, and evening primrose oil, plus parsley, vitamins, and minerals.
GI health is vital for a dog, and this is catered for in a variety of ways – chicory root extract, apple fibre, the carrot we mentioned earlier, and of course the simple fact the Prime100 Air Dried formulas are mostly easy-to-digest animal ingredients. They’ve also included postbiotics to further support the digestive health of your dog.
Skin & coat health is catered for again by the animal ingredients, but also the selection of oils. Joint support is further catered for with the inclusion of glucosamine and chondroitin which you’ll find to be the main ingredients in expensive joint support supplements.
To round off, cognitive health will be supported by various ingredients, notably the omega-3 and omega-6 fatty acids from the oils, and the Algimun® inclusion is a specialised supplement which I believe is derived from marine algae to support the immune system, gut, and anti-inflammatory benefits.
We’ve gone into a bit more depth with the Prime100 SPD Air Dried range than I have for other reviews, but it really goes to show the quality of these dog foods and how they can truly benefit your dog’s health.
Where to buy
Ingredients
Ingredients of Prime100 SPD Air Dreid Chicken & Brown Rice:
Australian chicken (whole meat and selected organs), carrot, rice (including brown rice), vitamins & minerals, apple fibre, functional oils (sunflower, algae, flaxseed, evening primrose), salt, buffered vinegar, natural antioxidants, parsley, postbiotics, chicory root extract, Algimun®, taurine, chondroitin, glucosamine.
Guaranteed analysis
Guaranteed analysis of Prime100 SPD Air Dreid Chicken & Brown Rice as fed / dry matter.
| Protein | (min) 30% as fed / (min) 32.3% dry matter |
| Fat | (min) 34% as fed / (min) 36.6% dry matter |
| Crude Fibre | (max) 4% as fed |
| Moisture | (max) 7% as fed |
| Carbohydrates | Estimated |
Do you know if the meat is human grade or not?
Hi Amanda, they source all their proteins from the human grade supply chain including Prime Pantry. Once those ingredients hit a pet food facility they technically aren’t “human grade” any more – a term which I expect will become more regulated over the coming years.
I purchased this from Bestfriends the other week as they had a 20% off promotion. I was feeding my 6 month Pomeranian Ziwi Peak and thought I’d give it a whirl as it was cheaper than Ziwi with the 20% off. My Pom wasn’t really impressed with it. The pieces are less crumblier than Ziwi, so that was a plus but they are crunchier than I’d expect for an air dried alternative.
I give this to my staffy as treats, and I like that the pieces are small, dry and there aren’t a bunch of moist crumbs at the bottom of th bag.
Since I got it on sale, it was much cheaper than Ziwi per kg.
No tummy issues, and my dog is will eat anything so can’t comment on the taste, but I find it much better smelling than Ziwi.
This whole industry has gone crazy…while pet ownership is normal, creating needs for them is plain marketing. Some dogs are more trouble than fussy kids when it comes to feeding. Ask me how I know ..with three dogs that will put anything in their mouth they find on a walk and then get all funny at dinner time. I think folks need to stand back and see who is manipulating who..
I love this as a treat for treat toys. Also the tin is a bonus since soft plastics can’t be recycled atm
So update!
The dogs have been getting intermittently the chicken since I got it roughly 2-3 weeks ago. I am being told by mum that they are getting diarrhoea on every night that I give this food which is about 4-6 pieces.
When I don’t give it, there’s no reports of diarrhoea. I think honestly the fat is just too high for them or it’s a secondary ingredient causing it like the vinegar as that’s very possible too.
So I guess that’s both the chicken and duck that will be unusable now. Both have the exact same fat percentage.
With the duck every time I gave it only 4 pieces for that flavour, Andzia got sick every time, diarrhoea, grass eating.
The chicken has been causing grass eating for the girl as well. Time to stop trying I reckon and just stick to what they do well on during the night.
The pieces are tiny, so giving 4-6 of them is barely giving anything at all. So the reaction to such a tiny amount is quiet surprising.
I got the roo and duck from Habitat. My two do have smell, the duck smells a bit like it’s spoiled and the roo well it smells of rosemary. My dogs hate rosemary.
So far they’ve eagerly eaten the duck 1 time and than proceeded to leave it completely untouched for 2 days.
I’ve put the roo on the plate regardless and it’s also gone untouched. The roo was actually completely untouched, not even a taste. This was when I took it out of the bag and actually offered it. They sniffed it and backed away. I put it down on the ground and they ignored it completely.
I’m going to ask Habitat if I can send it back for a refund and get like $50 or so back from them. Sending back is not free, it’ll be $15-$20 at least. If only I could sell it, but people are not that open to buying opened foods. Well the roo isn’t opened, the one I opened was the sample.
I’m going to persist for another week or two and lower the choices available on the plate to two air dried not 4. I will see how that goes. But I reckon it won’t change anything, they’ll just eat around it.
I had high hopes as everyones dogs either liked it, loved it or were sick on it. But mine unfortunately hate it instead.
That’s umm really bad though as that’s 1 extra source of variety down the toilet. The other being Kiwi whose foods lately have been unappetising for my two. Turning rock hard despite containing glycerin to keep them soft.
I may try the chicken down the track, probably not the lamb though. The puppy one not the lamb and rosemary one.
I’m honestly not expecting much from that future flavour test though. There’s just something about them that’s just unappetising. I don’t think a meat change will help with that as evidenced by the roo.