Frontier Pets Dog Food Review

WebsiteFrontier Pets
Available fromBuy directly from Frontier Pets website

Frontier Pets is fantastic, and if this review doesn’t convince you to at least try a bag then I don’t know what will. Not only is it a home grown Australian brand, it’s one of the closest dog foods to mimic a natural canine diet. It’s one of the best, if not the best, dog foods you can buy in Australia.

In our Frontier Pets dog food review we’ll take a really good look at how this freeze-dried raw dog food is made, what it’s made from, and why it’s healthier for your dog than other dog foods. We’ll also throw in some videos including a puppy feeding guide.

Frontier Pets dog food range

This review will cover the following Frontier Pets dog foods:

Frontier Pets dog food review

Firstly, the company has ethics. The ingredients are human grade from sustainable and responsible farming. That’s a rarity in pet food. Frontier Pets is also an independent Australian company who have taken on the big boys like Mars (Advance, Royal Canin, Optimum), Nestle (Purina), and Colgate-Palmolive (Hills Science & Prescription Diet) and really stood their ground to make a better dog food.

Frontier Pets is freeze dried, which is a process of extracting the water rather than baking at high temps into a kibble. This ensures nutrients are preserved far more efficiently, making the food as a whole much more healthy and nutritious. It’s a fantastic way of feeding your dog a raw diet without the hassle or risk of actually feeding raw.

Let’s take a deeper look at the Free-range Grass fed Beef formula, but consider this on par with the other formulas in the range…

The first ingredient is beef, exactly what we expect to see as the main ingredient. The second ingredient is beef offal and tripe. These staple ingredients of a natural canine diet will offer your dog the nutrition they need to maintain excellent health. The guaranteed analysis confirms a significant amount of meat in the food, with a dry matter protein of 43.7% and fat content of 30.2%, with animal fats being a great source of energy and highly digestible for a dog.  We can deduce from the high protein and fat that the food is very low in carbohydrates. That’s fantastic to see, especially with most dry foods on the market being packed to the brim with high-carbohydrate fillers.

We have a range of organic fruits and veggies in the food, including carrots, apple, broccoli, spinach, and kelp. Sweet potatoes are included as one of the best carb ingredients in a pet food as well as a source of vitamins, minerals, and dietary fibre. It’s great to see whole eggs as a complete protein source. Flaxseed is included as an excellent source of omega fats to boost the immune system, aid joint health, and give your dog a healthy, shiny coat.

The only comparative food is K9 Natural which we rate highly, but Frontier Pets looks better on many counts. Neither of these brands are cheap compared to kibble, but you’re paying for a true-to-form canine diet of raw meats with the convenience of being freeze dried.

Frontier Pets is one of the best dog foods money can buy in Australia. Combine this with meaty bones for dental health and you’re onto a winner. Highly recommended.

Where to buy Frontier Pets

Buy directly from the Frontier Pets website.

Frontier Pets also offer a trial pack if you want to give it a go, or a huge combo pack for bulk savings.

It’s also worth noting they offer beef tripe strips as an excellent treat, both for nutrition and a great option for training.

Is Frontier Pets suitable for puppies?

Yes! Frontier Pets is for all life stages so suitable for the puppy phase. In fact, there’s even a Frontier Pets puppy starter pack.

Here’s a video with more information:

Frontier Pets dog food – feeding Frontier Pets to your puppy.

Frontier Pets on Shark Tank (Season 4 Episode 12)

Diana Scott from Frontier Pets featured on Shark Tank Australia Season 4 Episode 12. Despite not getting any offers from the sharks, Diana made the excellent point “the pet industry is one of the worst in terms of supplying produce that comes from dubious sources”, with Frontier Pets designed to offer consumers a better, safer alternative.

Shark Tank entrepreneur Steve Baxter chose not to make an offer based on the following statement – “Can I tell you a secret about consumers? The buy the lowest cost thing”, and “[consumers] don’t care about Australian made, they don’t care about environmentally friendly, or anything else”.

Shark Glen Richards, director of PetBarn, City Farmers, and founder and CEO of Greencross, offers a different perspective by stating “25% [of Australian dog owners] are putting the dog in their bed”, and “we’re humanising our approach to our pets”. Despite expressing a love for what Frontier Pets are doing, chose not to make an offer due to production scale not being sufficient to cater for 260 PetBarn stores across Australia.

Since the episode of Shark Tank aired in 2018, Frontier Pets has continued to grew independently, now operating with two freeze dryers and a third soon to be installed. The company has additionally contributed over $3mil (at the time of writing) to ethical farming in Australia.

Shark Tank Season 4 Episode 12 – Frontier Pets

Must watch Frontier Pets videos!

Here are a couple of must-watch Frontier Pets videos. The first is an excellent insight into why most dog foods are so cheap (you get what you pay for, right?). The second shows how Frontier Pets freeze-dried dog food is made in their independent Australian manufacturing facility.

Frontier Pets dog food – Why is your pet food so cheap?
Frontier Pets dog food – An insight into freeze-dried manufacturing

Frontier Pets Ingredients

The ingredients of Frontier Pets dog food (Free-Range Grass Fed Beef) as of August 2021 is as follows:

Beef meat from free-range grass fed beef, beef offal and tripe from free-range grass fed beef, organic carrots, organic apples, organic broccoli, organic spinach, organic sweet potato, free-range pasturised whole eggs, organic flaxseed meal, natural almond meal, organic kelp, organic turmeric, trace amounts of supplements vitamin D3; E; zinc, manganese, and iron.

Frontier Pets Typical Analysis

Frontier Pets use a typical analysis which means the percentages may vary either way for a particular batch. This differs from a guaranteed analysis where the percentages are a guaranteed minimum.

The typical analysis of Frontier Pets dog food (Free-Range Grass Fed Beef) as of August 2021 is as follows:

Crude Fibre1.5%
Note: These are specified as typical Freeze-Dried values.

9.7 Total Score

  • In keeping with a natural diet.
  • Great ingredients throughout.
  • Freeze dried offers the convenience of kibble, but with much greater nutrient retention.

  1. Ive just ordered my first bag.
    I have been feeding my.girl totally raw and then added Ziwipeak and now will be adding Frontier beef to her diet.

    The 9.7 rating and all the great reviews made it an easy choice.

  2. I also have a fussy Border Collie who previously had tummy issues. He loves this! Gobbles it all up and no more tummy issues. It’s nice to have the convenience and know he is getting good food.

  3. We have a fussy 9-month-old Border Collie.

    We have tried Frontier Pets (all varieties), Ziwi (most dry and all wet varieties) and Orijen (Puppy) – all Super-Premium foods but the Frontier is the pick of the bunch IMO plus it’s made in Australia.

    The Frontier Chicken is her favourite followed by the Pork

    We signed up to auto deliver to get a 5% discount.
    The customer service is great in my personal experience.

    Overall, I am just grateful to be able to purchase such a high-quality product for her.

  4. Also had issues with a chicken pack dated 6-Oct-23. Smelt off but I thought that’s how it should smell first time trying it. My dog threw up overnight. They still insist it’s safe to feed. Not taking any chances. They really should’ve done a recall with others having similar issues

  5. My girls are both eating the Pork for breakfast I initially tried them on chicken but they seem to do so much better on the pork. They love it Matilda jumps up and down of a morning while waiting for me to put her bowl down of course they like it soft and well soaked.

  6. My one year old 30kg American Bully was not food motivated at all.

    As a puppy he was fed a healthy and as organic as possible raw diet. When the vet advised raw diets do not provide all the nutrients he needs I introduced Ziwipeak which he enjoyed!

    As he grew his motivation and enthusiasm for both raw and Ziwipeak slowly diminished. I tried other high quality dry foods along with different raw combinations however was not able to get him to eat regularly on his own.

    For me, feeding times become a little stressful where he would only eat if I hand fed him and usually after exercise while mingling with the beach locals. At times he would go most of the day without eating and to me looked thin (and I’d worry). Others didn’t notice and advised he’d eat when he was hungry. Unfortunately, I couldn’t wait that long so if he would only eat from my hand then so be it – hand feeding it was!

    A friend recently introduced me to Frontier beef. A sample cup and OMG – It was the first time ever he came to the kitchen when I was preparing his food, obviously smelling the flavours. It was the first time ever he ate from his bowl with no enticing. I was elated.

    Yes, it is going to cost me $500 p/month to feed him and worth every penny. Not only is he receiving a well balanced, organic, nutritious diet made in Australia, but his motivation to eat has increased and the stress I felt with him not eating is reduced (soon to be non-existent)

    Thank you for such a great product Frontier – great information in this review and personally highly recommended dog food!

  7. I am surprised that in your review, you haven’t noted one of the cons of Frontier is cost whereas you have for ZiwiPeak. To feed my 25kg dog on purely Frontier is $15 a day, where’s ZiwiPeak is $10 a day, a significant difference given they are both regarded as very high quality food. While I fully believe in feeding my dog high quality food, I’m not sure that Frontier is 50% better than ZiwiPeak.

    • The issue per say with Frontier vs Ziwi is one is freeze dried the other air dried, Frontier uses many organic ingredients whereas Ziwi simply uses free range and does not contain organic veggies and fruits, which will add to the cost.

      Freeze dried foods are still incredibly expensive, despite the technology being better and buyable by anyone. I’m not sure if one looses more water weight than the other though, as that will factor in additional costs too.

      Ziwi also utilises synthetic vitamins and minerals this will make it cheaper than having to utilise those with real foods. We know from Orijen that using real food instead of synthetics the food ends up costing a crazy amount.

    • Reply
      Pet Food Reviews (Australia) January 19, 2022 at 10:32 pm

      Hi Jane, I think the earlier Frontier Pets review did mention cost so that’s been lost in the updated version. Fair point.

      It’s interesting to see your comparison in cost. Is that based on the feeding guidelines or from your experience? I find feeding guidelines vary drastically from product to product so not always a reliable metric, but it’s interesting to see the significant cost difference in this case.

      • My experience is that feeding guidelines are, at best, an estimate. When I mix/match/change food , I base my quantities on energy contained in the food. I know my dog uses 1100kCals per day so I use the energy content on the label as a basis and work out the quantity of food that meets the 1100 kCal requirement.

        Even then, you need to be careful. Though energy on the label is quoted as ME (metabolisable energy), I’m not sure it truly represents the way a dog metabolises different food groups. For example, in the ME calculation, 1 gram of protein exerts the same energy as 1 gram of carbohydrate. This does not correlate with my understanding that the canine short intestinal tract does not metabolise carbs as well as protein.

        Take an extreme example: a bunch of carrots may exert an ME of 1000kCals. I’m certain that my dog would acquire less usable energy eating these than if she ate a chunk of meat with an ME of 1000kCals.

        Having said all that, I still use, as a starting point, the kCal/day calculation to look at cost to feed our dog.

        It may not be quite correct now but as I recall, based on 1100kCals, FP worked out to be about $12.00/day, ZP worked out to be about $8.00/day (depending on recipe) and Proudi works out to be around $6.50/day. To run a comparison such as this, you, of course, need to be happy that you are comparing comparable foods.

  8. Update on Frontier Pets Chicken [Batch 29/9/2023]

    I have just spoken with Jo and am getting a refund as I’m not going to be buying this food anymore. It was explained that they didn’t recall the food as there was no sign of illness in dogs as a result of this batch issue, I did tell them that both of my dogs were ill, but we don’t know if it was the food or not.

    Jo did explain that there’s variation in the food, but this batch smelled strongly. But testing showed there was nothing that would make the dogs ill.

    My confidence is gone, but I do appreciate they took the time to speak to me, and refund in full.

    • Hi Sophie, can I please ask what symptoms your dogs had? Mine has had Diarrhea on and off for a few weeks, so I put him on cooked chicken and it clears up but then when I revert back to the frontier chicken it starts again. Only popped up when starting the latest batch of food, same expiry date as yours. He’s also always had really dry skin but in the last 2 weeks it’s gotten really bad.

      • Chicken, especially raw chicken can be a major tummy upset trigger for many dogs. Mine can’t eat the Frontier Raw chicken in the pack but is fine eating one dried neck per day as a snack.

  9. Our fusspot 15 month old LOVES Frontier – dry not wet. we just make sure water is freely available.

  10. I’ve just noticed something that doesn’t make sense and I’m hoping that someone reading this (or the webmaster) can assist my understanding. I am aware that protein and fat are important nutrients and the 49.6% protein and 33.5% fat for Frontier Pets beef has attracted my attention.

    I got to wondering how that compares with other foods.

    Because dog foods are available in all different forms, I felt the best way to compare was on a “per 1000kCal” basis. I chose 1000 because, conveniently, my dog burns about 1000kCals per day so I can then compare on a “per day” basis.

    So using information from the FP website I would need 204 grams of freeze dried FP beef pellets to satisfy my dogs energy demand for one day.

    204 grams of FP pellets contain:
    101.1 gram of protein
    68.3 grams of fat
    18.3 grams of carbs

    Lets compare with another “raw” product, Proudi Beef. Info from the Proudi website indicates that 584 grams of Proudi Beef is required to satisfy our dogs energy burn over one day. That makes sense because, compared with FP, Proudi hasn’t been dried so there is moisture contributing to the weight.

    584 grams of Proudi patty contains:
    90.6 grams Protein
    53.7 grams fat
    13.4 grams of carbs

    So, per calorie Proudi has less protein, less fat and less carbs than FP.

    The issue is, Proudi doesn’t contain fruit and veggies like FP. Its mainly meat, offal and ground bones.

    I know that FP contains broccoli and spinach which both pack more protein per cal than meat but they are way down the list, below apples and carrots so I cant see them having much influence on the overall protein level. And what is then contributing to the higher fat?

    So how does Proudi have less protein and less fat than FP? The “less carbs” i understand.

    What have I missed? Can someone explain?

    • Reply
      Pet Food Reviews (Australia) December 3, 2021 at 7:28 pm

      Hi Neil, it’s a good question and I hope I can answer somewhat. There’s some leniency in how pet food manufacturers list percentages. Both Frontier Pets and Proudi have minimal carbs (barely any in fact), so amount of moisture is a key factor. You’ll find pet foods will either have a “guaranteed analysis” or a “typical analysis”, the first guarantees the percentage is an absolute minimum, whereas the latter can go either way batch by batch (so more variance). Figures can also be wet weight, dry weight, or dry weight accounting for some moisture/ash (typically 10% moisture, 8% ash in a dry food). Some air/freeze/raw brands offer figures which are solely dry weight without accounting for any moisture whatsoever as it makes the protein and fat look higher in comparison. To make matters even more complicated, feeding guidelines will also factor in minimum nutrients as per AAFCO standards to ensure the dog is getting all necessary nutrition per day. So there’s also variance in how many grams are recommended per day.

      • Thanks so much for taking the time out to respond. I reckon my methodology has taken into account the moisture content because I used the analysis from the FP website, where it states “as freeze dried product”. I have also assumed that the Proudi analysis is for the product “as is”. Whist checking all this, I also noticed a slight slip-up in your FP review… you state that FP beef analysis is “guaranteed” but the FP website shows the same numbers as “typical”. I bet you did that to make sure your readers are paying attention!

        Anyway, I think the fact that FP and Proudi’s figures are typical may be causing the disparity mentioned in my previous post so thanks for pointing that out.

        As far as I’m aware, the only things that contribute to energy (kCals) is protein, fat, carbs and alcohol. Stuff like ash, minerals and water contribute to the weight but not the calorific value of the product. I think its fair to say that there’s no alcohol in either FP or Proudi so the total calorie count must come from the other three compounds.

        Going back to my previous post, I calculated grams of food required to deliver 1000 kCal and then divided these grams into protein, fat and carbs using the typical analysis data from the product’s websites.

        It seems to be well accepted that:
        Fat contains 9.4 kCals/gram
        Protein contains 4.2 kCals/gram
        Carbs contain 4.2 kCals /gram

        If we apply these numbers to the grams of fat, protein and carbs for each product in my previous post we arrive at:

        FP = 1143 kCals (instead of 1000 kCal)
        Proudi = 941 kCals (instead of 1000 kCal)

        I understand that comparisons like these are fraught with danger, but we can possibly interpret these numbers as showing that the FP fat, protein and carb percentages are nearer the top of the “typical” band whilst the Proudi figures are nearer the bottom of the “typical” band.

        This could explain the disparity highlighted in my previous post.

        I probably need to get a life……………………….

        BTW, we have both Proudi in our freezer and FP in our cupboard and I reckon they are both great products!

        • Pet Food Reviews (Australia) December 10, 2021 at 1:17 am

          It’s a very interesting observation and really highlights how differently these figures can be labelled across products, especially with raw/barf/air/freeze dried dog foods. I think it’s one of the most interesting comments anyone has made on Pet Food Reviews! In terms of dry foods I’m wary of typical rather than guaranteed analysis, but at least with Proudi and Frontier Pets the ingredients show the ingredients to all be appropriate and mostly animal.

  11. I have been buying this food for about 9 months, purchasind 2.8kg bags of the chicken. Normally my two pups love it. When I presented them food from the most recent bag, however a couple of meals into the bag, the dogs wouldn’t touch it.
    After speaking to the company I was informed a “problem was coming to light” regarding a batch of the chicken. And as it turns out my bag was from that batch.
    Two weeks after consuming this “problem” food, both dogs have had to be at the vet with skin problems and inflammation. We can’t say for sure it’s the food, but we can’t say it’s not…
    THEY SHOULD HAVE RECALLED THE FOOD. Since in the main they sell directly to a customer base, they have a record of who is buying what.
    I’m very disappointed and very unhappy.

    • Reply
      Pet Food Reviews (Australia) November 26, 2021 at 8:49 pm

      Hi Sophia, when was this? I’m aware they made a precautionary alert with the chicken formula due to an incident with one dog, and the diet was only one possibility of many. I was actually very surprised at how much effort they went through to notify consumers even though the issue with that one dog probably wasn’t anything to do with the food.

      On another note though, it’s well worth considering possible causes of the skin problems and inflammation. Not discounting Frontier Pets, and also chicken as a common allergen, but other products they were fed, environmental factors etc?

      • The food expiry is 29/9/2023.

        I have one dog who is very picky and highly allergic to grasses and other environmental factors, so when he got sick I wasn’t surprised and didn’t make a connection to the food. But my other dog, a 10 month labradoodle who is a garbage guts, is very robust and hasn’t shown any signs of sensitivity started manically itching and biting herself, and got a sore on her side – which clearly wasn’t a contact allergy, combined with her rather going without food than eating food from that batch made me want to put two and two together. Since they haven’t been on that food they have both recovered. No other variables have changed.

    • Hi Sophia,

      Are you able to provide any information about which batch this was from? I recently received my order from Frontier Pets and I have an unopened 2.8 Kg bag of the chicken. Did Frontier Pets offer you a refund/replacement and have they been able to provide any more information about what the problem with the food was?

      I’m sorry that this happened to you, it makes it so much harder because our pets can tell us what’s wrong.

      • It is a batch expiring 29/9/2023. sorry for the delay in getting back to you.

      • Reply
        Pet Food Reviews (Australia) November 26, 2021 at 8:57 pm

        Hi Pat (and also Sophia), I’ve just gone through my emails and the Frontier Pets chicken issue was in February when some routine tests showed variable thiamine results, but further testing of dogs showed no issues. Here’s a snippet from the Frontier Pets email which summarised what happened:

        “I want to take this opportunity to give you an update about the low Vitamin B in one of our chicken batches.

        Firstly, thanks so much for your patience. It has taken ages to get all of our tests back and we appreciate you waiting.

        There was a batch of chicken produced in February, that had variable thiamine results.
        We then proceeded to undertake some blood testing on dogs that were on our chicken at this time and still feed it. All of the results came back ‘excellent’. There were no issues of low anything, anywhere”

        I’m not aware of any other issues since then, and this report from Sophia has been the only issue I’ve been notified of.

    • In all honesty I have to say that Frontier is getting a little full of themselves, in that light their also not dealing with things as they should be dealing with them.

      They’ve known about the chicken for awhile now, I said to many people that they should recall it. That would be the right thing to do in this case. Clearly that never happened.

      They’ve also posted some non fact checked articles, which I was not happy about at all. I even believe my comment got deleted on one of them.

      Because I was sure it was that one with that picture I wrote that freeze dried is not hard to find. Than I had to write it again, it’s actually very easy to find.

      They probably hated me writing that as I was talking about others who were not them. Any other freeze dried than them is not allowed. I did not mention names, just that’s it’s easy to find.

      They’ve either lost consumers and are money tight or they’ve gained more and are now rolling in dough lol. Either of those 2, can create bad in people over time. I’m definitely seeing a change, so something has definitely happened.

  12. FANTASTIC CUSTOMER SERVICE – just wanted to say how helpful the admin team are at Frontier Pets. I accidentally ordered too much food, and they ran around and cancelled my excess order without any fuss and issued a refund. Very happy with the service.

  13. Tried this with my two dogs. The prep work is a little annoying, but not the end of the world.
    One of my dogs is a bit fussy and the other not. The fussy one wouldn’t touch any of the 3 flavors unless The excess water was drained out. The other one was OK with them all but was a bit hesitant.

  14. My cavoodle seems to be doing well on Frontier but I’m finding it too expensive – around $50 per month. I would love to find one that’s a bit cheaper but just as good.

    • I just did this the pricing on all the freeze dried and 1 air dried food I know about. Prices are based on mainly Habitat Pets, always shop around for the best price.

      K9 Natural = 500g $38, 1.8kg $115, 3.6kg $200.
      Woof = 280g $35, 1.2kg $100.
      Ziwi peak air dried = 454g $38, 1kg $70, 2.5kg $150, 4kg $235.
      Our Patch = 500g $27, 1kg $52.
      Meat Mates = 400g $26, 1.5kg $85.
      Kiwi Kitchens = 425g $40, 900g $70, 1.8kg $110.

  15. Sounds awesome, where is the cheapest place to purchase Frontier Pet Food?

    • I contacted Frontier and they do have it for sale in a few vets but she told me the extra they add on is more than the postage. I used to purchase small bags but I’ve gone to the larger ones to save on postage. I also now mix it with raw meat to keep the price down and I have two very large dogs. It’s honestly the best dog food I can find. I used to feed a completely raw diet of pretty much the same ingredients so I now keep this in hand for times I run out or and feeling lazy. Mixing the two is the only thing at I can afford it.

    • Direct from Frontier seems to be the way the vast majority of people are buying it. Last I looked at the website there were a handful of vets and other outlets also carrying it, you might conceivably save a bit on shipping if one of those happens to be nearby but I don’t think there is such a thing as cheap/expensive sources in this case.

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