When you take your car for a service you might see the wording “Approved Auto Mechanic” above the door. The word “Approved” makes it sound reputable, but it’s just a marketing word. Approved by whom?
Much is the case with the term “Holistic” in the pet food industry. It suggests the food is natural and balanced, but it’s still just a marketing word. Fortunately for Earthborn their pet foods are better than most, but is it deserving of the word “holistic”?
Let’s find out…
The main ingredient is Chicken Meal, which is a great lean meat and packed with protein in it’s meal form. The second ingredient, however, is Pea Protein, and it’s a shame to see it so significant. The 4th ingredient is also Peas, so what they’ve done is split the pea ingredients to make them look less significant. It’s possible peas outweigh the meat content.
To switch back to a positive tune, there’s a number of named fish meals in the food which is great to see, inclusive of herring meal, salmon meal, and whitefish meal. It’s great to see flaxseed as well.
There’s a selection of fruits and veggies near the bottom of the ingredients list, but it’s debatable what benefit they may have.
The food boasts very high protein, high fat, and low carbs. This is a definite plus, but we need to be aware peas will be a significant part of this. It’s one of the better cat foods on our shelves, but there are better.
Chicken Meal, Pea Protein, Chicken Fat (preserved with mixed tocopherols, a source of Vitamin E), Peas, Potatoes, Egg, Herring Meal, Salmon Meal, Flaxseed, Pea Fiber, Natural Flavor, Sweet Potatoes, Whitefish Meal, Blueberry Fiber, Cranberry Fiber, Choline Chloride, Apples, Blueberries, Carrots, Spinach, Cranberries, Canola Oil (preserved with mixed tocopherols, a source of Vitamin E), Taurine, DL-Methionine, L-Lysine, Yucca, Rosemary, Vitamins, Minerals, Probiotics.
Calling Aussie pet lovers – join the mailing list!
- High protein
- Decent meat, fish, and egg content
- More peas