CopRice dog food has a surprisingly loyal following, especially in rural areas. I often hear the company being credited simply from being Australian, but Australia doesn’t have the same standard of regulation of pet food as other countries (including USA, UK, and Europe). In fact standards in Australia are vague and voluntary, and despite an investigation by the Senate in 2018 are still awaiting proper regulation.
For our CopRice dog food review we’ll assess the Family Dog recipe, take a look at what the marketing says, then take a look at what the ingredients really say.
CopRice dog food review – Family Dog
What the marketing says
The first thing you see on a bag of CopRice Family Dog is a red badge stating “Meat No.1 Ingredient”.
It’s one of the oldest tricks in the pet food marketing handbook, and an important thing to note is this – it doesn’t mean meat is the main ingredient.
Keep that fallacy in mind, and I’ll explain more later.
The formula is alleged on the bag to be “Chicken, Vegetables & Brown Rice”, with a further decorative badge to highlight brown rice as what is considered a nutritious grain.
I’ll also explain why this is misleading, so sit tight, and read on…
What the ingredients really say
Right, so the first listed ingredient is chicken meat with by-products. The next three are grains. It gets confusing as the second and fourth ingredients state rice, and the third and fourth state wheat. None of the ingredients state brown rice like we find on the front of the bag, which potentially means mostly white rice with perhaps a token sprinkling of brown rice?
It’s ominous two of the main ingredients are possibly wheat, which we consider one of the most problematic grains for sensitivities, intolerance, and long term ill health.
We can assume the first four ingredients are in equal proportions given they need to be listed in order of percentage (i.e. they can all feasibly be 20%). This would make the composition of the main ingredients potentially as follows:
It’s not looking good, is it? I thought the formula name was “Chicken, Vegetables & Brown Rice”, not “Mostly Cereals, Chicken & By-Products”.
The chicken ingredient will also be wet-weight, approx 70% moisture, so when baked into a kibble becomes far less significant compared to grains which have a far lower moisture content.
CopRice dog food doesn’t even give a guaranteed analysis, instead offering a “typical analysis” which may vary. We find a typical analysis of 24% protein (nothing to rave about), and a low 10% fat. That’s one of the lowest fat contents of any dry dog foods sold in Australia, and it’s not even guaranteed 🤔
Fat, especially animal fat, is essential for canine health, energy, and well-being, so this really isn’t good. Protein (from meat not cereals) is also fundamental to canine nutrition.
It also really highlights the emphasis of cereal grains in this product, and makes the “Meat No.1 Ingredient” somewhat laughable.
Vegetables, listed in big bold letters on the front of the bag, are actually the 11th ingredient on the recipe, 3 places down from salt at approx 1% of the formula! In other words you could say they’ve sprinkled on some carrot dust in order to use it on the recipe name 🤦♂️
Vitamins and minerals aren’t listed specifically, so likely a basic premix powder sourced from whichever country is cheapest. They state natural antioxidants but ominously don’t tell you what (what does “natural” mean anyhow?).
There’s no decent oil or omega fatty acid inclusions. No fish oil, coconut oil, flaxseed, or even sunflower oil. Way down the ingredients list of CopRice Family Dog we find “DHAgold®” which appears to be some form of omega 3 inclusion, and also glucosamine in a very small amount. It feels like CopRice are trying to tick the minimal requirement boxes for their dog foods in the cheapest (and debatably unhealthiest) way possible.
Should you feed CopRice to your dog?
I find very little positive about this “dog food” (or “dog feed”?). The marketing and formula name bare very little relation to what’s actually in the product, which appears to be mostly cereal grains.
They can’t even offer a composition analysis which is guaranteed.
When you consider your dog, an animal from the Order Carnivora, do you think you should feed them a product made significantly of cereal grains?
Don’t blindly trust CopRice because they’re Australian either. Without proper regulation Australia sadly falls foul of poor pet food standards, and an ability to market a dog food in brazen ways which don’t ring true.
Where to buy CopRice dog food?
Ingredients of CopRice dog food (Family Dog Recipe) source from here are as follows:
Chicken meat with by-products, rice, cereals (wheat and/or barley or sorghum), bran (rice and wheat), animal fat (including mixed tocopherols and rosemary extract), vitamins, minerals and amino acids, salt, choline chloride, yucca schidigera extract, vegetables (field peas and carrots), calcium propionate, DHAgold®, glucosamine, taurine, natural antioxidants, spearmint, green tea.
Typical analysis (not guaranteed)
CopRice dog food uses a typical analysis which means the figures are not guaranteed. This can mean the amount of protein and fat is lower than listed, and the carbohydrates higher.
|Crude Fibre||(max) 4.5%|
|Carbohydrates *||(estimated) 48%|
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If you consider a staple diet for a dog, from the Order Carnivora, to be some combination of grains rather than quality meats, then CopRice dog food might seem like a good option. Personally I find this dog food a prime example of an absence of proper pet food regulation in Australia.
- Appears to be mostly grain
- Formula name barely represents ingredients
- Typical analysis means composition isn't guaranteed
- Too low in fat for our liking