Iams is one of the many Mars brands, and one of the bottom shelf ones at that. It’s amazing the product has such a good name, but it’s not overly surprising when you consider how much Mars have available to spend on clever marketing.
When two of the three main ingredients are wheat and corn we know we’re not onto a good start. Cats are carnivorous meat eating animals for heaven’s sake, is that so hard to grasp? No wonder so many cats end up dying before their time.
Even chicken is weighed prior to cooking so effectively loses around 70% moisture once baked into a kibble, so what we’re left with is more filler grains than we can shake a stick at.
It doesn’t stop with the corn either, as the 6th ingredient is also corn.
Ambiguous (chemical?) antioxidants? Ambiguous “vitamins” and “minerals”? And what does “Natural flavours” mean? I know, and trust me you don’t want to.
Chicken, Wheat, Corn, Chicken Fat, Natural Flavours, Corn Gluten, Turkey, Beet Pulp, Salt, Whole Egg, Brewers Yeast, Minerals, Vitamins, Fish Oil, Methionine, Calcium Sulphate Dihydrate, Taurine, Fructooligosaccharides, Antioxidants.
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- Allergenic wheat
- ...more Corn
- Ambiguous ingredients which won't be good for your cat