It would seem today (in 2023) Hypro are focusing more on their own brands, with Hypro Premium being the flagship brand.
Is Hypro Premium a good choice for your dog?
Let’s find out…
Hypro Premium review
What the marketing says
On the Hypro website all formulas are given 5 stars, but of course they are, it’s their website.
Looks convincing though, doesn’t it?
If you picked up on the formula names such as “Real chicken” you may laugh. What’s the alternative to a real chicken?
One of those rubber chickens?
Other marketing statements include “hypoallergenic”, which means no triggers like cereal by-products, “grain free”, and “100% Australian Made & Owned” – that last one tends to win hearts.
It’s good to see they’ve listed the percentage of animal ingredients vs. the other stuff. 55% in favour of meat, 45% the rest.
That’s more than likely “wet weight”, and not a true representation of the ratio once extruded into those dry nuggets of kibble we all know and, uh, love.
What the ingredients really say?
Let’s take a look at Hypro Premium Real Chicken & Duck for no other reason than I tend to favour chicken recipes for reviews. It’s an Adult formula, so doesn’t contain the minimum requirements for the puppy phase (if you have a puppy, look to the puppy formula).
Meat meals (chicken & duck) is listed first for your benefit, but there are four significant ingredients listed before the fat content of tallow and the ambiguous term gravy (Google “animal digest”).
Out of those four ingredients only one is meat, the other three are faba beans (broad beans), chickpeas, and some kind of vegetable combo. Ingredients we may find in a vegan food for our carnivorous pets.
Meat meals are a rendered product which come as a powder. It’s the result of cooking those animals (chicken and duck) in a big vat which separates the protein from the fat. The protein because a dry meal, or meat meal, and we find the fat also included in the formula as tallow and gravy.
Gravy is another term written for your benefit. Stuff like this used to be called “animal digest” until consumers cottoned on to what it was.
The listed protein (26%) is slightly above average, and fat (15%) is reasonable. Hypro Premium use a typical analysis rather than guaranteed minimum amounts, so these figures may be lower, or with any luck higher.
It’s always better to see a guaranteed analysis, but at least the percentages are good from a starting point.
It’s nice to see no use of artificial colours, preservatives, or antioxidants in the product.
Overall it’s a not a bad food. The ingredients and composition is better than many dog foods reviewed on this website, so if it suits your budget then give it a go.
Where to buy?
The ingredients of Hypro Premium dog food (Adult Real Chicken & Duck):
Meat meals (chicken & duck), Faba beans, Chickpeas, Vegetables (including potato, carrot, spinach), Tallow (beef &/or poultry), Chicken gravy, Oils (sunflower, flaxseed, fish & emu), Beet pulp, Salt, Essential vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, zinc, manganese, copper, iodine, selenium, Vitamins A, D3, E, K, thiamine, riboflavin, niacin, pyridoxine, panothenic acid, folic acid, B12), Chicory extract, Choline chloride, Egg, Yucca schidegera extract, Natural antioxidants (including rosemary), Fruits (apple, blueberry, cranberry, tomato), Alfalfa, Kelp.
There are two types of analysis used on Australian pet foods – typical and guaranteed. It’s better to have a guaranteed analysis for obvious reasons, and we can assume a typical analysis has less protein and fat (the good stuff) and more of the carbs (bad stuff).
Hypro Premium dog foods use a Typical Analysis.
For Hypro Premium dog food (Adult Real Chicken & Duck) they are:
|Carbohydrates *||Listed at 30% but may not be. Using my calculations an estimate is 41%.|
* May be estimated. Read how to calculate carbohydrates in a pet food.
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Hypro Premium dog food can be considered a mid-range kibble. The ingredients are okay, and it's nice to see a little more protein than the average. It's grain free and hypoallergenic which may suit you, and Australian made and owned as well.