|Country of origin||Australia|
Prime100 has built a loyal following in recent months within raw feeding social media groups, and their single-protein rolls are sold by vets targeting dogs with allergies and intolerances. ZeroG is their biscuit offering.
If you’re looking for a review of the rolls and not the dry food, then please view our Prime100 Dog Food Review (Rolls).
I’m not sure why they have such a loyal following as some of their marketing is dubious to say the least, and the review for the rolls (linked above) elaborates on this further.
Let’s take a look at the Chicken, Lentil, and Turmeric recipe… which has a very deceiving ingredients list.
It’s possible the first six ingredients are in relatively equal proportions, so don’t assume the chicken meal as the first ingredient is significant in the food. The next five ingredients aren’t meat and potentially outweigh the chicken 5 to 1. It would be worth asking the company how much meat is actually in the product, because it doesn’t look like much.
There are some plus points though. There are no nasty grains like wheat, and more importantly no nasty by-products of those grains. The mix of lentils, sweet potato, chick peas, and peas all have merit, and they’re better than alternative ingredients we find in many pet foods.
It’s nice to see the inclusion of hydrolysed kangaroo liver, an ingredient rich in vitamins and minerals. We also find a combination of oils which will help your dog maintain a glossy coat and overall well-being. Another plus point is the use of chelated minerals, a form of minerals more readily absorbed.
Overall the ingredients aren’t bad, and it’s great to see turmeric included, but it has to be noted the meat in the product looks scarce.
Chicken meal, lentils, sweet potato, chick peas, tapioca starch, field peas, poultry oil, hydrolysed chicken liver, sunflower oil, linseed oil, fish oil, sugar beet pulp, essential vitamins and minerals (including chelated minerals), sodium hexametaphosphate, choline chloride, turmeric, fruit & vegetable extracts including blueberries, FOS, MOS, glucosamine, chondroitin, yucca.
Calling Aussie pet lovers – join the mailing list!
- Decent ingredient selections
- Not as much meat as you would be led to believe