Imagine you take your kids to a local restaurant. Above the door is a sign “Premium Natural Beef” with an image of a succulent steak, carrots, and peas. As you enter the restaurant you see further assurances, such as a sign saying “Premium Quality” and “From farm to plate”.
I’m sure, based on this, you’re expecting premium quality?
But what if it’s not?
What if it’s not actually beef, but some concoction with added flavourings and colourings to look like prime beef? Maybe a stack of cereal by-products, wheat, rice, sorghum, vegetable meal, or barley? Perhaps with some bits of beef, poultry, or fish thrown in?
With Farmers Market dog food, when you read the ingredients, this may not be far from the truth.
Farmers Market dog food review
What the marketing says
On the packet you find the words “Premium Natural Food for Dogs”, “Premium Quality”, “From Farm to Bowl”, and a picture, like we said earlier, of a succulent steak, carrots, and peas.
I’m sure by now you’re questioning how accurate a representation this is of Farmers Market dog food?
It turns out the brand is made by the Real Petfood Company. If you’ve read anything negative about Woolworths Baxters or Ivory Coat then they’re two more of the many brands from this manufacturer, one of Australia’s largest producers of home brand and private label dog foods.
I struggle to recommend any brand from this company based on reams of negative feedback I’ve received from all manner of Australian pet owners like yourself, a lot of which suggest their products can cause sickness.
Nevertheless, Farmers Market dog food is very popular. Perhaps because of the marketing, perhaps because of the availability and price, or perhaps because the kangaroo formula is so Aussie you absolutely must buy it and feed it to your dog.
Kangaroo happens to be a great lean protein for dogs, but only if there’s a decent amount in the food. If that’s what you want, here’s a list of decent kangaroo dog foods.
Related: Recommended affordable dog foods.
Let’s take a look at the ingredients…
What the ingredients really say
Further down the page you’ll find the original ingredients which weren’t great in terms of canine nutrition. Sadly, as of updating this review (March 2023), it seems the ingredients have gone down hill. These latest ingredients, taken from the Woolworths website, show how a pet food can worsen once consumer loyalty has been established.
The main ingredients you will find to be as follows:
Meat and Meat By-Products (Beef, Poultry and Fish) and/or Poultry By-Products, Wholegrain Wheat, Cereal By-Products and/or Vegetable Meal, Rice and/or Sorghum and/or Barley
This brings me back to my introduction paragraph. Is this what you were expecting? Some hash of meat by-products, grains, grain by-products, and vegetable meal (whatever that may be concocted from).
You may see meat as the first ingredient as a good sign, but what if the wheat is in the same amount, and the cereal by-products as well. And the rice or sorghum or barley or whatever hash that is which comes 4th?
Is there much meat at all?
What by-products? Leftovers from human meat production? Remnants?
There are so many dog foods which come across better than this, which I expect will be far healthier for your dog…
The last thing I’ll say about Farmers Market dog food, with all it’s glorified packaging and marketing, is they use a typical analysis rather than a guaranteed analysis. What that means to you, is they can’t even guarantee the amount of protein and fat in the food (the stuff your dog needs the most), which is usually a way of concealing there’s more carbs (or sugars) than you may think.
You have to question if you want to feed the above concoction of ingredients to your dog. I wouldn’t feed it to mine. No sir.
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Where to buy Farmers Market dog food
If you must…
Ingredients of Farmers Market dog food (With Chicken Plus Air Dried Inclusions):
Meat and Meat By-Products (Beef, Poultry and Fish) and/or Poultry By-Products, Wholegrain Wheat, Cereal By-Products and/or Vegetable Meal, Rice and/or Sorghum and/or Barley, Vegetables (including Peas and Sweet Potato), Animal Fat (Poultry and/or Beef), Palatant, Beet Pulp, Salt, Whole Linseed, Potassium Chloride, Sodium Tripolyphosphate, Vitamins and Minerals, Choline Chloride, Chicory Root Inulin, Oils (Vegetable and Fish), Natural Preservative, Natural Colour, Natural Antioxidants, Yucca Extract, Taurine.
Beef Meal, Chicken Meal, Carrots, Peas, Wholegrain Wheat and Oats, Poultry Fat Stabilised with Mixed Tocopherols (source of Vitamin E), Vegetable Protein, Chicken Protein, Beef Liver, Beet Pulp, Chicken Gravy, Parsley, Whole Linseed (source of Omega 3 & 6), Kelp Meal, Garlic, Salt, Canola Oil Stabilised with Natural Mixed Tocopherols (source of Vitamin E), Potassium Chloride, Choline Chloride, Chicory Root Inulin (Prebiotic), Yucca Extract, Essential Vitamins and Minerals, Natural Antioxidants.
Typical analysis of Farmers Market dog food (With Chicken Plus Air Dried Inclusions):
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The glorified packaging and claims of premium quality don't seem to ring true when you consider the main ingredients in this food for meat-loving dogs. Farmers Market dog food is one of many brands from the Real Petfood Company, who you may be aware of from negative consumer reviews for Ivory Coat and Woolworths Baxters.
- Ambiguous cereals and cereal by-products (probably from wheat).
- More wheat.
- More grains in the form of rice or barley.
- Packaging seems a very deceiving view of what the product really contains.
- No guarantees of protein and fat levels, which suggests more carbohydrates.