Ivory Coat Dog Food Review

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Ivory Coat Dog Food Review
3 Total Score
  • Meat as the main ingredient
  • Brown rice and oats are decent grains
  • Ingredients are good as a whole
WebsiteIvory Coat
Available fromPet Circle My Pet Warehouse

Ivory Coat established a loyal following as a small Australian company, but has seemingly suffered significantly since the brand was purchased by The Real Pet Food Co. We have noted numerous issues linked to Ivory Coat dog and cat food since mid-2020 and strongly advise against feeding Ivory Coat products.

In our Ivory Coat dog food review we’ll take a look at the ingredients and guaranteed analysis in an unbiased fashion, but please refer to the warning if you are feeding or considering purchasing Ivory Coat pet food products.

Comparable brands: Taste of the Wild, Canidae, Stay Loyal

⚠️ Ivory Coat warning

Ivory Coat Dog Food Review

15/09/2020 – Due to numerous consumer issues regarding Ivory Coat from The Real Pet Food Company we advise avoiding this product.

If your pet has suffered any ill effects from feeding this product please give details in the comments section below.

View our best rated list for alternative suggestions.

Please note this post by the Australian Pet Owners Group on 20th August 2021 which lists numerous incidents linked to Ivory Coat.

Our Ivory Coat dog food review from now on will remain as it was originally, for historical purposes.

Ivory Coat dog food review

Let’s take a look at the Chicken with Brown Rice formula…

The first ingredient is chicken meal, which is great to see, but we can assume the brown rice and oats to be in similar proportions, outweighing the chicken 2:1. It’s likely the peas and/or red lentils in 4th will also be a similar amount. Realistically the chicken meal could amount to 25% (or less) of the product as a whole, so not as significant as you would be inclined to believe (pretty standard for most pet foods).

Ivory Coat Dog Food Review

Brown rice and oats are good choices as far as grains go, and I wouldn’t be concerned about including these grains in a dog’s diet. Peas are good in moderation, as are lentils. I find the real problem when we feed our dogs is consistent feeding of the same product, so it’s worth considering rotating this food with something else which isn’t formulated with grains and peas. Variety is good!

The rest of the ingredients seem decent, but with a few ambiguities. Palatant is one of those ingredients which could be absolutely anything, and it still amazes me our labeling regulations allow such terminology. We can assume it is some kind of animal digest or tallow, which has a bad name across Internet forums and social media. Natural antioxidant is also ambiguous, and the simple fact they haven’t disclosed the true ingredient would mean it’s not a quality inclusion. Vitamins and minerals would be a “vitamin pack” or premix, so the cheapest possible inclusion to tick the “complete and balanced” box. We can also expect salmon oil and/or canola oil to lean more towards the canola oil as the cheaper and not as optimum inclusion.

If we compare with the grain free formulas, you’ll find this one is lower protein, slightly lower fat, and approximately 10% more carbs. That makes the grain free the better option, but for additional cost. It’s still pretty good though, and we can’t knock the fact it’s more cost-effective than the grain free formulas.

Where to buy Ivory Coat dog food

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Ivory Coat dog food ingredients

The ingredients of Ivory Coat Chicken and Rice dog food are as follows:

Chicken meal, brown rice, oats, red lentils and/or field peas, chicken oil, palatant, beet pulp, linseed, salmon oil and/or canola oil, vitamins and minerals, salt, potassium chloride, chicory root inulin, taurine, natural antioxidant, yucca schidigera extract

3 Total Score
Ivory Coat dog food review

Decent grain-based food (but we recommend you avoid Ivory Coat dog food based on the amount of negative consumer feedback)

PROS
  • Meat as the main ingredient
  • Brown rice and oats are decent grains
  • Ingredients are good as a whole
CONS
  • Less protein and fat than the Ivory Coat Grain Free formulas

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Shayla Marie Bogert
Shayla Marie Bogert
1 month ago

Last week, we lost our sweet 5 year old bulldog. We had him on TOW with no problems and due to delivery delays had to pop to the local pet store to buy a bag while i waited for my order. We got through half a bag, and just last week I ended up taking him to emergency for constipation and vomiting, and then hours later he passed with presumed bloat. I believe this food is partly to blame. I didn’t realise at the time but when I had started him back on it he started shedding like mad and got random bald patches. His poo was hard and he struggled alot. I didn’t realise it was responsible for dehydrating him so much to the point he was straining until i read similar reports on this food. He had been on Ivory Coat years ago without issue and i am sure back then it was rated very high!!! I am shocked to see the rating now. I think they were bought our or changed formula and then we started getting stomach and skin issues so we switched. To have a food cause so much damage and death in such a short span of time, it terrifies me of what crap is in this food to have such a terrible outcome. Please dont buy this food, and any brands under the same manufacturer. RIP my sweet boy.

Edanna
Edanna
1 month ago

It was bought out by The Real Pet Food Co, which is Chinese and based on foods under their management, it’s all about cost cutting. No idea what’s in the food that’s causing all these issues, but there’s definitely something in it.

What is your local store? I could maybe give you some pointers in case anything happens in the future. Of course before buying anything nowadays check the reviews and read as many of them as you can.

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