Review Details
Website Ivory Coat
Manufacturer Real Petfood Co
Country of origin Australia
Available from Pet Circle, My Pet Warehouse
Ivory Coat Australian Natural Health

Ivory Coat Australian Natural Health

19/07/2017 Ivory Coat has merged with The Real Pet Food Company. More information can be found here and here.

06/10/2017 Review updated for new formula.

Australian Natural Health is an offering from Australian company Ivory Coat. It’s great to see decent Australian brands, and Ivory Coat have proved to be a reputable manufacturer.

This review is for Adult Chicken, with other formulas available including low fat and puppy. All formulas are grain free.

The first ingredient in the food is a protein-rich meat ingredient chicken meal, which is what we should be seeing in a food for a carnivorous animal. The protein percentage is above average at 32%, although the peas we find as the second ingredient will largely contribute to this. Peas aren’t a bad ingredient, but when it comes to protein meat will always win hands down as it’s much easier for dogs to digest.

Tapioca is used as a binder and is otherwise a relatively pointless ingredient. They used to use potatoes and sweet potatoes which were a better choice, so it’s a shame they’ve switched to the less nutritious tapioca. At least there’s no corn, wheat, or soy in the food which means this is way above most supermarket offerings.

It’s great to see ground flaxseed, an excellent source of omega 3 and nutritive fibre. Salmon oil is a good choice for both omega 3 and 6 to maintain a healthy, glossy coat. Coconut oil is also great to see which will also help maintain a healthy coat as well as boost the immune system. Common to many high-end foods we find a range of fruits and veggies, vitamins and minerals, to ensure a well-balanced diet. The food uses natural preservatives too which is great to see.

This is a decent food and worth feeding.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

Where to buy?

Good points…

Decent meat content and some decent inclusions such as flaxseed, coconut oil, and salmon oil.

Bad points…

Tapioca isn’t great to see, and it has to be noted peas will contribute largely to the protein.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Australian Chicken Meal, Peas, Tapioca, Chicken Fat (preserved with Mixed Tocopherols), Ground Flaxseed, Tomato Pomace, Coconut Oil, Pea Fibre, Salmon Oil, Sweet Potatoes, Carrots, Kale, Broccoli, Spinach, Parsley, Apples, Blueberries, Vitamins A, B1, B2, B5, B6, B12, D3, E, Beta-Caroten, Niacin, Biotin, Folic Acid, Iron, Zinc, Manganese, Copper, Calcium Propionate, Natural Prebiotic, Rosemary Extract and Green Tea Extract.

Original ingredients (Lamb & Kangaroo) which was higher protein and fat, and lower carbs:

Lamb Meal, Kangaroo Meal, Potatoes, Peas, Dried Lamb, Dried Kangaroo, Pea Fiber, Tomato Pomace, Chicken Fat (preserved with Mixed Tocopherols), Ground Flaxseed, Salmon Oil, Carrots, Sweet Potatoes, Kale, Broccoli, Spinach, Parsley, Apples, Blueberries, Vitamins A, B1, B2, B5, B6, B12, D3, E), Beta-Carotene, Niacin, d-Calcium, Biotin, Folic Acid, Magnesium, Iron, Zinc, Manganese, Copper, Natural Prebiotic, Calcium Propionate, Rosemary Extract & Green Tea Extract.

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