Do you think celebrity vet Dr Chris Brown likes Mars Bars? Do you think he would endorse them as a nutritious diet? Probably not… but it may surprise you Mars also make Optimum. They’re big boys in the pet space and make many of the pet foods you find on the shelves. Not many of them are good, but they’re very well marketed.
Let’s take a look at the Tuna recipe, made from cereals, more cereals, by-products of undisclosed types of poultry, and preserved with undisclosed and likely chemical antioxidants…
So where shall we start? Tuna Meal is the 4th ingredient, but Australian standards require only a minimal amount of the ingredients to justify the “with Tuna” on the label. Realistically the top three ingredients will be the prominent ones, and the poultry is weighed prior to losing around 70% moisture when cooked into a kibble. That makes ingredients #2 and #3 most likely the bulk of the food, and they’re both cereal ingredients. This is called splitting, as otherwise the ingredients would read as cereal first and meat second. Cunning, eh?
You may be surprised to know this isn’t the worst Mars food, as the likes of Crave on the shelves of Coles is worse. But if you have your heart set on feeding a Mars product to your cat, then opt for Advance or Royal Canin as the *marginally* better alternatives.
Poultry and poultry by-products, cereals, cereal protein, tuna meal, poultry digest, salt, beet pulp, minerals (potassium chloride, zinc sulphate, ferrous sulphate, copper sulphate, potassium iodide), vitamins (A, B1, B2, B3, B6, B9, B12, C, D3, E and choline), methionine, taurine, antioxidants, inulin and yucca.