Pro Plan Cat Food Review

WebsitePurina Pro Plan
Available fromPet Circle   Jumbo Pets

According to the Purina website, Pro Plan has only high quality ingredients. Given pet food manufacturers can pretty much make any claims they like without regulation, let’s take a look at PRO PLAN Adult Chicken with OPTIRENAL and see if it’s true…

Wheat… CornWTF?

What part of the word “Carnivore” did Purina fail to understand?

Pro Plan Cat Food Review

Chicken may be listed first on the ingredients, but it’s possible the wheat and corn are in relatively equal amounts. More so once all the moisture from the chicken is cooked off.

It’s ironic the packaging boldly states “With OPTIRENAL”, to “help promote healthy kidneys”, when the reality is you’re feeding your pet carnivore a load of wheat. Wheat is one of the most problematic causes of allergies, harsh on digestion, and harsh on kidneys.

It’s like selling Fairy Floss labelled “With OPTIDIET, to help promote weight loss”.

So what actually is “OPTIRENAL”? Take a look at the ingredients list – you won’t be able to find it. It’s merely a buzz word invented by Purina to sell the product. OPTISTART, LONGEVIS, and OPTIDERMA are no different – marketing words.

To be fair to the product and offer a positive, it’s better than cheaper Purina brands, but it’s still a fallacy. Your cat will chow through the wheat to satiate their need for meat proteins, but they shouldn’t have to. It’s cleverly marketed wheat and corn, for carnivores, designed to make a profit. Purina make a huge profit, which is the reason why they’re one of the biggest corporations in the world. Nestle make more money selling their Purina pet foods than they do selling chocolate bars.

Pro Plan Cat Food Review


Chicken (dehydrated chicken, chicken); whole grain wheat; corn protein; animal fat preserved with mixed-tocopherols (form of vitamin E); dehydrated fish; minerals, vitamins, amino acids, organic acids and natural flavours (including calcium, phosphorous, sodium, chloride, potassium, magnesium, manganese, copper, zinc, iron, iodine, selenium, vitamin A, vitamin B1, vitamin B2, vitamin B3, folic acid, vitamin B5, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, choline, pyrophosphates, arginine, beta-carotene); chicory; legume protein; fish and/or vegetable oils; oats and barley; natural antioxidants.

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David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. I am in Australia and have fed my cat Pro Plan since she was a kitten. She is ten now and has always been very healthy and still is according to recent blood tests. Unfortunately we can’t get Pro Plan at the moment and I have tried so many different products that my cat loves to eat but they all make her either vomit or have diarrhea. For us Pro Plan has always been great and I hope we can get it again in Australia. Though your analysis of it does make me worry about the ingredients. It does seem though that lots of cat food has the same ingredients. I’m going to try cooking mince and see how that goes.

  2. Omnivores… well rounded diet. Not every animal is a carnivore.

  3. ew too many ingredients

  4. Pro Plan with 26% carbs? Wow unbelievable my eyes have now seen it all, no not really :p

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