According to the Purina website, Pro Plan has only high quality ingredients. Given pet food manufacturers can pretty much make any claims they like without regulation, let’s take a look at PRO PLAN Adult Chicken with OPTIRENAL and see if it’s true…
Wheat… Corn… WTF?
What part of the word “Carnivore” did Purina fail to understand?
Chicken may be listed first on the ingredients, but it’s possible the wheat and corn are in relatively equal amounts. More so once all the moisture from the chicken is cooked off.
It’s ironic the packaging boldly states “With OPTIRENAL”, to “help promote healthy kidneys”, when the reality is you’re feeding your pet carnivore a load of wheat. Wheat is one of the most problematic causes of allergies, harsh on digestion, and harsh on kidneys.
It’s like selling Fairy Floss labelled “With OPTIDIET, to help promote weight loss”.
So what actually is “OPTIRENAL”? Take a look at the ingredients list – you won’t be able to find it. It’s merely a buzz word invented by Purina to sell the product. OPTISTART, LONGEVIS, and OPTIDERMA are no different – marketing words.
To be fair to the product and offer a positive, it’s better than cheaper Purina brands, but it’s still a fallacy. Your cat will chow through the wheat to satiate their need for meat proteins, but they shouldn’t have to. It’s cleverly marketed wheat and corn, for carnivores, designed to make a profit. Purina make a huge profit, which is the reason why they’re one of the biggest corporations in the world. Nestle make more money selling their Purina pet foods than they do selling chocolate bars.
Chicken (dehydrated chicken, chicken); whole grain wheat; corn protein; animal fat preserved with mixed-tocopherols (form of vitamin E); dehydrated fish; minerals, vitamins, amino acids, organic acids and natural flavours (including calcium, phosphorous, sodium, chloride, potassium, magnesium, manganese, copper, zinc, iron, iodine, selenium, vitamin A, vitamin B1, vitamin B2, vitamin B3, folic acid, vitamin B5, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, choline, pyrophosphates, arginine, beta-carotene); chicory; legume protein; fish and/or vegetable oils; oats and barley; natural antioxidants.