Crave Cat Food Review

Crave Cat Food Review
3 Total Score
Country of originAustralia
Available fromColes

Crave is one of the cheapest offerings from Mars. If you can’t afford Royal Canin, or Advance, or even Optimum, then you’ll have to resort to Crave. That’s if you’re set on feeding your cat a Mars product.

Crave Cat Food Review

Don’t be fooled by glowing reviews of Crave on the web. The American’s have a much better version to the rubbish we have in Australia.

The formula is basic, being a combination of ambiguous meats and by-products, and ambiguous vegetables and vegetable extracts. The former will benefit your cat more than the latter, but they’re likely in equal proportions. Usually we can interpret ambiguous ingredients as whatever can be sourced cheaply, and when it comes to pet food that means whatever is thrown out the back of a human-grade food production facility. Carrot top, potato skins, chicken carcass, and stuff like that. How are we to know?

Ask yourself what they mean by Natural Flavours? What could they possibly mean by that, why won’t they tell you, and how on Earth can Australian regulations allow them to list such a vague ingredient?

Vitamins and Minerals aren’t disclosed individually. Antioxidants aren’t declared “natural”, which would mean synthetic/chemical.

Doesn’t sound great, does it?


Crave Cat Food Review

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Meat from Poultry (including Chicken); Vegetables and Vegetable Extracts; Chicken Fat; Natural Flavours (made with real Chicken); Beet Pulp; Vitamins and Minerals; Vegetable Oil; Antioxidants; Amino Acids.

3 Total Score
Budget Mars Brand.

  • Ambiguous ingredients

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21 days ago

Crave is the only food my cat isn’t allergic to. I think that means they are doing something right? It’s a great, cheap, limited-ingredient cat food.

1 year ago

This is the US ingredients, big difference to our version. This is for reference to those that may be interested to know but don’t want to go look it up themselves.

Chicken, Chicken Meal, Chickpeas, Split Peas, Pork Meal, Chicken Fat (preserved with Mixed Tocopherols), Dried Potatoes, Lamb Meal, Pea Protein, Natural Flavor, Dehydrated Alfalfa Meal, Dried Plain Beet Pulp, Choline Chloride, Potassium Chloride, DL-Methionine, Salt, Mixed Tocopherols and Citric Acid (preservatives), Zinc Sulfate, Niacin Supplement, Biotin, Vitamin E Supplement, Iron Amino Acid Chelate, D-Calcium Pantothenate, Selenium Yeast, Riboflavin Supplement (Vitamin B2), Copper Amino Acid Chelate, Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Manganese Amino Acid Chelate, Vitamin A Supplement, Thiamine Mononitrate (Vitamin B1), Vitamin D3 Supplement, Folic Acid, Rosemary Extract.

Jayson Black
7 months ago

Just switched to Crave (will be switching away) because our cats suddenly refused to eat whiskas. The problem we have is that we live in the middle of nowhere and only have a local IGA and I think they do have optimum but I am scared to buy that brand since we purchased it for our dogs once and they refused to eat Optimum dog food. In fact the dogs acted as if they were afraid of it. like something really nasty was in it. So I have always been very suspicious of optimum in any variety. maybe I will have to give it another go because we dont have a large selection.

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