Crave Cat Food Review

Country of originAustralia
Available fromColes

Crave is one of the cheapest offerings from Mars. If you can’t afford Royal Canin, or Advance, or even Optimum, then you’ll have to resort to Crave. That’s if you’re set on feeding your cat a Mars product.

Crave Cat Food Review

Don’t be fooled by glowing reviews of Crave on the web. The American’s have a much better version to the rubbish we have in Australia.

The formula is basic, being a combination of ambiguous meats and by-products, and ambiguous vegetables and vegetable extracts. The former will benefit your cat more than the latter, but they’re likely in equal proportions. Usually we can interpret ambiguous ingredients as whatever can be sourced cheaply, and when it comes to pet food that means whatever is thrown out the back of a human-grade food production facility. Carrot top, potato skins, chicken carcass, and stuff like that. How are we to know?

Ask yourself what they mean by Natural Flavours? What could they possibly mean by that, why won’t they tell you, and how on Earth can Australian regulations allow them to list such a vague ingredient?

Vitamins and Minerals aren’t disclosed individually. Antioxidants aren’t declared “natural”, which would mean synthetic/chemical.

Doesn’t sound great, does it?


Crave Cat Food Review


Meat from Poultry (including Chicken); Vegetables and Vegetable Extracts; Chicken Fat; Natural Flavours (made with real Chicken); Beet Pulp; Vitamins and Minerals; Vegetable Oil; Antioxidants; Amino Acids.

Calling Aussie pet lovers – join the mailing list!

3 Total Score
Budget Mars Brand.

  • Ambiguous ingredients

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. My cat also loves all the varieties in Crave,really P’s you off when it suddenly goes off the market shelves as DISCONTINUED.

  2. Our cat adores all the crave varieties. But all of a sudden early November 2022 it just disappeared from the shelves at both woolies and coles. I contacted Mars petcare (who own crave) and it’s been discontinued.
    No explanation given.

    • I have experienced the same! So frustrating! It’s the only dry foot that doesn’t upset my cat’s tummy!!

    • Reply
      Pet Food Reviews (Australia) November 28, 2022 at 1:30 am

      I find when it comes to these bigger manufacturers they chop and change a great deal. If a brand isn’t successful they’ll usually retract it, then release an almost identical brand with different packaging as a replacement.

  3. Crave is the only food my cat isn’t allergic to. I think that means they are doing something right? It’s a great, cheap, limited-ingredient cat food.

  4. Just switched to Crave (will be switching away) because our cats suddenly refused to eat whiskas. The problem we have is that we live in the middle of nowhere and only have a local IGA and I think they do have optimum but I am scared to buy that brand since we purchased it for our dogs once and they refused to eat Optimum dog food. In fact the dogs acted as if they were afraid of it. like something really nasty was in it. So I have always been very suspicious of optimum in any variety. maybe I will have to give it another go because we dont have a large selection.

  5. This is the US ingredients, big difference to our version. This is for reference to those that may be interested to know but don’t want to go look it up themselves.

    Chicken, Chicken Meal, Chickpeas, Split Peas, Pork Meal, Chicken Fat (preserved with Mixed Tocopherols), Dried Potatoes, Lamb Meal, Pea Protein, Natural Flavor, Dehydrated Alfalfa Meal, Dried Plain Beet Pulp, Choline Chloride, Potassium Chloride, DL-Methionine, Salt, Mixed Tocopherols and Citric Acid (preservatives), Zinc Sulfate, Niacin Supplement, Biotin, Vitamin E Supplement, Iron Amino Acid Chelate, D-Calcium Pantothenate, Selenium Yeast, Riboflavin Supplement (Vitamin B2), Copper Amino Acid Chelate, Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Manganese Amino Acid Chelate, Vitamin A Supplement, Thiamine Mononitrate (Vitamin B1), Vitamin D3 Supplement, Folic Acid, Rosemary Extract.

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