Advance Cat Food Review

Available from:Pet Circle,  

The front of the bag says Expert Pet Nutrition which is then followed by (Trade Mark) to highlight this being a mere marketing term. Advance is a Mars brand, the guys behind the sugary chocolate bar.

Advance Cat Food Review

The bag says Chicken with Rice, when we know carnivorous felines don’t really need “rice”. It also says “No added Wheat, Whole Corn, Soy & Beef”. I’m not sure what the beef is with beef (other than being an uncommon allergenic), but it’s interesting to see Whole Corn not included but one of the three main ingredients happens to be corn, yet listed as “Maize Gluten”. Fair enough, it’s not whole corn, but it’s still corn, and we’re still dealing with a food for a carnivore. So out of the three top ingredients, meat is only one, and the other two are Rice and Corn. Hmm.

If that isn’t enough grain, we also have sorghum as the 5th ingredient, so it makes you wonder why this is trade marked as expert pet nutrition 🤷

We’ll round off the review by saying the Vitamins & Minerals are very ambiguous, as are the Antioxidants. Neither is a sign of quality, as if quality inclusions are used you can be assured they’ll say so.

Advance Cat Food Review


Chicken Meal; Rice; Maize Gluten; Chicken Fat; Sorghum; Natural Flavour (Chicken); Turkey Meal; Salt; Dried Beet Pulp; Vitamins and Minerals; Sunflower Oil; Sodium Tripolyphosphate; Amino Acids (incl. Taurine and Methionine); Antioxidants.

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6 Total Score
Advance Cat Food Review

Since when were Rice and Corn good for a carnivore?

  • Meat as the first ingredient
  • More grain than meat
  • Undisclosed antioxidants

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. Slippery elm and Psyllium Husk are added to ensure healthy digestion and get the poop moving, clearly just from that you can see that it’s hard to digest and very un carnivore with only 1 source of meat and a very poor source at that.

    I once found a cat food, it wasn’t vegan or anything but it had like no meat at all, by product meal isn’t meat it’s mostly offal and cats and dogs can’t simply live on it because of vitamin overdoses if fed raw.
    It was so poor ingredients wise that it shouldn’t even be allowed.
    The poor people on the comments section saying they like the ingredients and your wondering have they actually even read the ingredients and bothered to research cats at all.

  2. Have been feeding Advance Mature Age to my 13 yr old Lab/Healer and Puppy to small dog to my 12 month old Healer/Kelpie, dry in the morning and mixed with kangaroo,veggies and rice casserole in the evenings. Both are doing really well, had no problems at all.
    Plus bones,kangaroo tendons as treats.

    • Their no different than us, some people can eat McDonald’s everyday their entire lives and some of us me included cannot eat it all without ending up in the bathroom sink lol.

      Some dogs even live long healthy lives on moist and meaty a food full to rim with sugars and carbs.

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