Don’t be fooled by excellent reviews of Crave from American pet food review websites – they have a completely different product. Sadly our Australian version, branded the same, isn’t quite as good. Let’s take a look at the Chicken & Salmon formula for the purposes of our crave dog food review…
What the marketing says
Mars Petcare, makers of Crave dog food, state it’s “High Protein”, inspired by a dog’s natural diet. They also state “Real Meat” is the first ingredient, although I’m wondering what meat would be if it wasn’t real? Fake meat?
What the labelling really says
Meat is the first ingredient but it’s a very ambiguous mix of meat from various kinds of poultry, and fish from various kinds of fish. It includes chicken and salmon, but this will likely be minimal. Usually ambiguous ingredients conceal the fact they’re using the cheapest possible source.
It’s possible the vegetables & vegetable extracts as the second ingredient is a similar proportion to the meat. This too is ambiguous, so we have no idea if this is a nutritious inclusion or (more) likely a combination of cheap scraps unusable for human food production.
Crave dog food certainly is high-protein and high-fat, with a respectably low carbohydrate percentage listed as 35%. There appears to be a decent amount of meat in the product, although we must assume some of the protein is comprised of ambiguous vegetables.
The ingredients scream “budget”, all being ambiguous – ask yourself what they could possibly mean by “natural flavours”. It’s worrying to see ambiguous “antioxidants” listed on a label, which I believe in this case are the carcinogenic chemicals BHA/BHT. These have been tested on rats, causing liver, thyroid, and kidney problems, and allergies to boot.
Vitamins and minerals are not very descriptive and added as a pack (powder form). They’re possibly sourced from China (as the cheapest option).
Crave Dog Food Review: Summary
Meat may be the first ingredient, and it may be grain free, but it’s hard to find anything positive about this product. It has to be said the protein and fat is very respectable, but it’s not something I would feed my dog. Would you?
If our Crave Dog Food Review has helped you, please take the time to comment or share the review with others. Thank you 🙏
Meat from Poultry (including Chicken) & Fish (including Salmon); Vegetables and Vegetable Extracts; Chicken Fat; Natural Flavours (made with real Chicken); Beet Pulp; Vitamins and Minerals; Antioxidants; Vegetable Oil.
|Crude Fibre||(max) 3.5%|
|Carbohydrates *||(max) 35% (listed on label)|
Crave Dog Food FAQ
Who is Crave dog food made by?
Crave dog and cat food is a product of Mars Petcare. The Australian formula differs from the version retailed in America.
Where is Crave dog food made?
The Australian Crave formulas are manufactured in Australia by Mars Petcare.
Where can I buy Crave dog food?
Crave dog food is available in Australia from Woolworths.
Calling Aussie pet lovers – join the mailing list!
- Pretty much all of it