The Real Pet Food Co, formerly V.I.P Petfoods, claim to have “A real Aussie Heritage with a Global Vision”. Since 2015 The Real Pet Food Co has been owned by Quadrant Private Equity who own or co-own a number of recognisable Australian brands such as Darrell Lea, Barbeques Galore, Timezone, Fitness First, and Jetts Fitness.
As one of Australia’s largest pet food manufacturers The Real Pet Food Co produce many Australian commercial, private label, and home brands.