Supercoat Cat Food Review

WebsitePurina Supercoat
Available fromPet Circle  

If you’ve read the review of Purina Pro Plan, then I’m sure you’re expecting this cheaper offering from Purina to be carnage. You’ll be right.

In our Purina Supercoat cat food review we’ll find out why this is probably not the best diet for a carnivorous pet.

Supercoat cat food review

I’ll focus on the Adult Chicken recipe for this review, but they’re all as bad as this.

Credit where credit is due, Nestle Purina are very good at what they do – marketing. Their food is terrible, and I wouldn’t say that without the facts to prove it. Please read on…

Supercoat Cat Food Review

We’ll start with a simple question – Is a cat herbivore, omnivore, or carnivore? That’s right, they’re a carnivore; they eat meat. So why does Supercoat have wholegrain cereal and cereal by-products as the main ingredient? And if cereal isn’t bad enough, this includes by-products of cereal – are they talking about floor sweepings? This is terrible.

Thankfully there’s a meat product as the second ingredient, but it’s very obscure. They can’t even clarify exactly what kind of meat it is – chicken, beef, lamb, or it might be some kind of poultry? It also contains by-products, which could be any part of those animals. Beaks, hooves, pig noses, who knows? This is meat carnage lucky dip.

Supercoat Cat Food Review

I really don’t need to continue. Any food that has a filler as the main ingredient is a lousy food. It’s a solid 1 star. Buy something else.

Where to buy Supercoat for cats


Wholegrain cereals and/or cereal by-products; meat and meat by-products (chicken, beef and/or lamb) and/or poultry by-products; vegetable proteins and natural fibres (including yucca extract); minerals, vitamins and amino acids (including, potassium chloride and/or phosphoric acid, sodium chloride and/or calcium carbonate; vitamin E, zinc sulphate, ferrous sulphate, niacin, copper sulphate, manganous oxide, pantothenic acid, thiamine mononitrate, riboflavin, vitamin A, pyridoxine hydrochloride, folic acid, vitamin D3, potassium iodide, cobalt carbonate, sodium selenite, vitamin B12; choline chloride; taurine and/or methionine); natural flavours; garlic, rosemary plant extract.

Calling Aussie pet lovers – join the mailing list!

2 Total Score

  • Cereals
  • Cereal By-Products
  • More By-Products

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. My ragdoll has been throwing this up around the house since the night before last, not too much and only for a minute or two. Once all out he is fine, no other signs of illness or weight loss. I’ve sent some emails and inboxes to the company, any idea what I should expect?

    • Reply
      Pet Food Reviews (Australia) April 6, 2015 at 8:27 pm

      Hi Amy, Purina’s typical response is denial. Sadly I’ve heard it too many times with this food.

Leave a reply

Pet Food Reviews (Australia)
Shopping cart