PurePro Dog Food Review

PurePro Dog Food Review

If I’m honest I find PurePro dog food difficult to review. Dogs are closer to their carnivorous ancestors than they are to us as omnivores, so a dog food high in protein and fat from animal sources has to be a good thing, right?

Well perhaps, but perhaps not. You’ll have to read our PurePro dog food review and decide for yourself.

PurePro dog food is very high in protein, and very high in fat, and using our method of calculating carbs we estimate the food to be 6% carbs. In terms of Australian dry foods that’s ground-breaking, and it’s amazing it can be bound into a kibble.

For our PurePro dog food review we’ll take a pragmatic look at the ingredients and composition, but request you give us feedback in the comments if you feed this food. How have you found it?

PurePro dog food review

What the marketing says

PurePro is marketed as a “high performance dog food”, with “double the protein and double the fat” (based on some average metric?). The PurePro website claims the food is “the most nutrient dense dog food on the Australian market”, “suitable for dogs of all ages”.

They say PurePro is an “ideal feed” for growing pups, pregnant or whelping bitches, active or working dogs and greyhounds”. We also find the food is “97% from Australian ingredients”.

PurePro Dog Food Review

This all sounds very good, but we also note no mention of AAFCO compliance or any form of standard. The analysis doesn’t seem to be guaranteed, merely a “nutritional table”. These are hallmarks of a rural outback “feed” product, but with any luck PurePro will address these issues as the product matures.

PurePro Dog Food Review
PurePro Dog Food Review – Nutritional Table rather than Guaranteed Analysis

There’s a few other ominous signs which we’ll cover in the next section, and these are worth taking note if you feed PurePro dog food.

What the ingredients really say

PurePro dog food is targeted at working or performance dogs, hence the high protein and fat. They use three protein-dense fish ingredients, plus a heavy dose of salmon oil for the fat content. We find fish meal, finfish meal, and fish hyrolysate (in simple terms – liquid fish meal), all of which are very high in protein and assuming a relatively decent quality should contain vital nutrients.

A concern with fish meal (especially in such quantities) is the use of antioxidants which are used to prevent the fish going rank. These antioxidants can be natural or artificial, and we must assume the latter if not specified (i.e. BHT, BHA, or Propyl Gallate).

We find antioxidants listed last on the ingredients, and it’s possible these are added in addition to any already added to the fish meal. Again, the point still stands that this is ambiguous and assumed to be artificial.

The use of a standard vitamin and mineral pack isn’t a sign of quality in a dog food, and neither is tallow.

Fibre at 0.1% is worryingly low and should probably sit between 2% and 4%. The ratio of Omega-6 to Omega-3 doesn’t conform to the recommended 2.6:1 to 26:1.

These aren’t good signs unfortunately, and it really shows PurePro dog food isn’t properly formulated.

Wheat bran is one of the leading causes of food sensitivities in dogs, with some tell-tale symptoms being itchy skin, runny eyes, scratching, dull coat. That said, it would appear there is little wheat bran in PurePro.

A final note is the absence of a guaranteed analysis. Given PurePro dog food doesn’t state the use of any standards, the protein and fat may be absolute maximums, meaning the formula may not be as expected.

Summary of PurePro dog food

It’s been a rather negative review unfortunately, but to end on a positive note it could well be the amount of fish meal (assuming a decent quality) can work very well for a working dog or performance dog (such as greyhounds).

If you decide to feed PurePro dog food then keep in mind it doesn’t appear to conform to a standard such as AAFCO, and if fed as a sole diet may not meet minimum nutritional guidelines. Lack of fibre, for example, may prove problematic over time if no other foods (commercial/fresh/raw) are included in the dog’s diet.

Where to buy PurePro dog food

PurePro dog food is available from independent retailers or direct from PurePro Feeds.

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Ingredients of PurePro dog food

Ingredients of PurePro working dog food as of September 2021:

Fishmeal, Finfish meal, Fish hydrolysate, Salmon oil, Meat meal, Blood meal, Poultry meal, Lupin kernel meal, Wheat bran, Tallow, Vitamins and Minerals, Antioxidants.

Guaranteed(?) analysis of PurePro dog food

Analysis of PurePro working dog food as of September 2021:

Crude Fibre0.1%
Carbohydrates *6% (uncertain estimate)
* May be estimated. Read how to calculate carbohydrates in a pet food.

PurePro dog food recalls

PurePro dog food is new to the market at the time of review, and as such there are no known recalls at the current time. If you have had any issues with PurePro dog food please let us know.

Previous recalls:

  • None.
5 Total Score
Needs refinement and consideration