Supercoat Grain Free (Purina)

Review Details
Website: Purina Supercoat
Country of Origin: Australia
Available from: Pet Circle, My Pet Warehouse, :PETStock:
Supercoat Grain Free

Supercoat Grain Free

Regular Supercoat conforms to a formula we see often with bargain basement brands – cheap grains with cheap meat thrown in. These foods are staggeringly cheap because bags of grain are really cheap. It’s the reason we see so many brands like it, because selling crap for a few bucks en masse equals huge profits. This is the reason manufacturer Nestle Purina is such a huge company worldwide.

It was interesting to hear about the release of the grain free formula. How could a traditionally grain-heavy food be offered without grains?

Let’s take a look…

The main ingredient is meat and meat meals, with this being a lottery of chicken, beef, lamb, or pork. It’s good to see meat as the first ingredient, but the quality of meat won’t be very good. When we see a range of options it means whatever meat can be sourced cheaply at time of manufacture.

The second ingredient is vegetables and vegetable proteins and/or canola meal. I imagine this will be vegetable by-products, or whatever gets thrown out the back door of factories who process vegetables for human consumption. This is preferable to canola meal, a by-product of canola oil production. It’s sold off cheaply and used in feed for farm animals… or to make biodiesel.

So what else do we have? Tapioca starch will be used to bind the kibble. Animal fats as a non-descriptive ingredient will likely be the fats from the same animals listed above, but could be anything. Natural flavours will be the gruesome animal digest which we find in most pet foods under some pleasant alias.

As a whole the protein in the foods is above average, which is a positive. The fat percentage is moderate, and we find the food is lower in carbs than other cheaper brands – that’s good. This makes the composition seem okay as a whole. The ingredients are still cheap, but it’s a definite improvement over regular Supercoat.

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Where to buy?

Good points…

Meat as the main ingredient, and lower in carbohydrates than other foods in the price range.

Bad points…

All the ingredients are cheaply sourced, and canola meal isn’t great to see.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Meat and Meat meals (chicken, beef, lamb and/or pork), Vegetables and Vegetable proteins and/or canola meal, Tapioca starch, Animal fats, Beet pulp; Vitamins, Minerals and Amino acids, Natural flavours.