Alert Plus+ Dog Food Review

Review Details
Rating [nyrating]
Website No Website
Country of origin Australia
Alert Plus+

Alert Plus+

If you baked your dog’s poo and stuck it in a bag labelled “Premium” you would have a product arguably healthier than Alert Plus+.

It’s produced by Grainfeeds Pty Ltd in Wagin WA, an Australian Family Owned Business. That family should be ashamed.

As much as I hate slating a small Aussie business, I really have no option with this food. They label the food as Premium – a word which has no relation to the food itself. It definitely isn’t premium. They also state it’s Every Bit Nutritious followed by an exclamation mark, which equates to absolute BS*.

* By BS I mean bullshit (sorry for the language).

The food contains food colourings. Why does your dog care about the colour of their dinner? They only see in black and white.

This is one of the highest carbohydrate foods you can buy in Australia, and when it comes to dogs this is far from a good thing. The food is predominantly cereal grains, very low in protein (15%) and low in fat (8%) ~ dogs depend highly on animal protein and fat. What’s worse is they also chuck in the by-products (waste) of those cereals. This food will very likely lead to your dog being overweight, lethargic, and prematurely dead.

Credit where credit’s due, there’s meat in the product, but it’s ambiguous meat and meat by-products. They don’t say what kind of meat, so I’ll take a wild guess and say euthanised dogs and cats. They could be classified as “meat”.

Perhaps there’s some vermin meat thrown in?

Sit down with your dog, give them a cuddle, and look deep into their eyes. Then tell me if you’re happy pumping their bodies full of this crap.

Don’t buy it.

Alert Plus+ Dog Food Review

Guaranteed Analysis

[gauge title=”Protein” width=”210px” label=”%” value=”15″ min=”0″ max=”100″ color=”#F3832D”] [gauge title=”Fat” width=”210px” label=”%” value=”8″ min=”0″ max=”100″ color=”#F3832D”] [gauge title=”Est. Carbs” width=”210px” label=”%” value=”59″ min=”0″ max=”100″ color=”#F3832D”]

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Wholegrain cereals and cereal by-products, meat and meat by-products, vegetable oil and/or beef tallow, vegetable by-products, vitamins and minerals, food colourings, preservatives, antioxidants and flavours.

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David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. My dogs love it! I tasted it (always do) and it actually had loads of flavour! Proof in the pudding when the dogs eat it!! And enjoy it!

  2. Wow. I saw there was a new food on here and thought I’d check it out. I’m not surprised, saw one look at the packaging and knew the road we were going to go down almost immediately. This company even if an Australian family business should be ashamed of themselves. This honestly looks like some advert from the 80’s! So nostalgic….. Ugh.

  3. Just for laughs I checked to see how well this stuff stacks up against beanbag stuffing. A quick check reveals one is a nutritionally empty and mildly toxic bag of crap at around $1.92 per kilo, while the other costs around $24/kg and is used to fill furniture. Yeesh who actually buys this stuff? It feels like their name and photo ought to be on some sort of public registry.

  4. I’m surprised the carbs aren’t higher, considering the low %’s of the other 2, I guess I was wrong earlier when I wrote to Susan about no new foods appearing on your website lol, but hell you could call something like new even if you wanted to, downright catastrophe.

  5. Wow! I don’t think I’ve ever seen “food colouring or veg. oil” on any bag of dry dog food! Without a doubt any dog who eats this wont have a long life. No company should be allowed to sell such crap! SHAME ON THIS COMPANY!

    • To name and shame a few popular brands of pet foods with food colourings – Pedigree, My Dog, Good-o, Whiskas, Dine, Fancy Feast.

      Surprising, isn’t it! None of the above have been rated highly.

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