|Country of origin||Australia|
For our Phoenix dog food review we’ll use the Turkey, Duck & Chicken formula as a benchmark. There are four varieties in the range, all being grain free and non-GMO.
It’s worth noting the other three formulas – Ocean Fish & Barramundi, Kangaroo, and Goat & Lamb – are all hypoallergenic meat proteins, so opt for those if your dog has a chicken allergy. Otherwise consider all formulas on par.
What the marketing says
The slogan for Phoenix dog food is “Nourish for a Better Life”. They state the foods are grain free and non-GMO. On the Turkey, Duck & Chicken formula they state it promotes dental health, so we’ll take a look at the reason why a bit later. The products, like almost all pet foods these days, are labelled “premium”, whatever that means.
What the labelling really says
From looking at the ingredients it’s possible the first seven are equal proportions, with the meats listed first to make the food more appealing to the consumer. That said it’s great to see four of these are animal ingredients. We have three meat meals – turkey meal, duck meal, and chicken meal – to really ensure a decent amount of meat protein. We find poultry fat which will make up the majority of the very respectable 18% fat content.
All formulas have a really decent protein of 32%. That sits high above the average of around 22%, and combined with 18% fat that makes Phoenix dog foods lower in carbs and sugars than most. Great stuff.
Beans and chickpeas are decent inclusions, and far better than ramming the formula full of cereals or corn which we find in super-expensive “science” diets.
Within the more minor ingredients further down the list we find some noteworthy inclusions such as marine fish oil and coconut oil. These are great to see and should help joint health and wellbeing. We also find apple, kale, kelp, carrot, and added prebiotics for gut health. Anti-carcinogenic turmeric is included in a small amount, and it’s great to see Phoenix dog food is preserved naturally with mixed tocopherols and rosemary extract
They’ve added a small amount of SMHP (sodium hexametaphosphate) to all formulas, which can soften and reduce tartar. It’s found in some toothpastes, and not recommended in large quantities which it won’t be with this food, but be wary of combining it with dental treats. We spit out toothpastes, which isn’t the case when these ingredients are included in dog foods and treats.
If you’ve fed Phoenix dog food then please give us feedback in the comments section. This will help other consumers make a decision. Thanks!
Where to buy
Phoenix dog food review summary
All in all Phoenix dog food has all the hallmarks of a decent dog food. All ingredients seem to be well considered and in respectable proportions when tallied with the guaranteed analysis.
Hopefully Phoenix dog food which will become more readily available as it gains reputation. At present (February 2021) it’s only available at select retailers.
The ingredients of Phoenix dry dog food Turkey, Duck, and Chicken as of February 2021:
Turkey Meal, Duck Meal, Chicken Meal, Beans, Chick Peas, Poultry Fat, Potato Starch, Natural Flavours, Apple, Marine Fish Oil, Kale, Coconut Oil, Kelp, Carrot, SHMP (Sodium Hexametaphosphate), Salt, Prebiotics (Fructo-oligosaccharide), Vitamins (A, D, E, K, B1, B2, B3, B5, B6, B9, B12, Choline, Biotin), Organic Trace Mineral Supplements (Zinc, Iron, Copper, Manganese, Iodine, Selenium), Turmeric, Natural Antioxidants (Mixed Tocopherols and Rosemary Extract), Potassium Chloride, Vitamin E. Taurine, Vitamin C, Probiotics (Bacillus Subtilis, Bacillus Licheniformis), Multi-strain Enzyme Blend, Cranberry, Blueberry, Black Pepper.
The guaranteed analysis of Phoenix dry dog food Turkey, Duck, and Chicken as of February 2021:
|Crude Fibre||(max) 6%|
|Carbohydrates *||(estimated) 40% (moisture listed at 9%, ash at 1%)|
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- Three meat meals
- Decent non-grain ingredients
- High protein & high fat from meat ingredients
- Naturally preserved