Whole Earth Farms is the latest offering from Nestle Purina. You’d think they have enough brands on the market, but as consumers lose confidence in the other brands they simply release another one, not advertising the fact that they make it. They sell the same brand in the US which is a different formula. What we’ve been offered here is actually the old formula which used to be sold in the US.
Let’s take a look…
The first two ingredients are chicken meal and tapioca starch. Given the guaranteed analysis and estimated carbohydrates of 42% we can be assured there’s a fair amount of tapioca in the food. All dry foods need a starchy ingredient to bind the kibble, but other products have proven you really don’t need that much. That goes to show how much tapioca in this food is used as a filler.
Lupini bean flour is a cheap source of protein less-allergenic than soy, and despite being a moderately okay ingredient it’s a substitute for meat. Canola meal is another cheap way to bulk up protein.
It’s possible the first four ingredients are in similar proportions, and when you look at it that way there’s not as much chicken meal as you would expect. Somewhere around 25%?
Seeing lamb and salmon meal may look impressive as the 5th and 6th ingredients, but there probably isn’t much in there. Chicken oil is a nice way of saying chicken digest, a broth from rendered meat products.
If it wasn’t enough having lupini beans and canola meal as cheap protein enhancers, they also include pea protein. With all this taken into account it’s very much a food made of legumes rather than meat.
Purina can plaster the bag with terms like “naturally nourishing”, “goodness from the earth”, “natural and wholesome”, and the words “made in Australia” which really boosts sales, but it’s just another run of the mill offering from a manufacturer responsible for selling some of the worst pet food products worldwide.
Chicken meal, Tapioca starch, Lupini bean flour, Canola meal, Lamb, Salmon meal, Chicken oil, Pea protein, Vitamins, Minerals, Amino Acids, Mineral Salts, Carrot, Spinach, Beet pulp, Fish oil, Potato, Sweet Potato, Blueberries, Rosemary.