Whole Earth Farms Dog Food Review

Country of originAustralia

Whole Earth Farms is the latest offering from Nestle Purina. You’d think they have enough brands on the market, but as consumers lose confidence in the other brands they simply release another one, not advertising the fact that they make it. They sell the same brand in the US which is a different formula. What we’ve been offered here is actually the old formula which used to be sold in the US.

Let’s take a look…

Whole Earth Farms Dog Food Review

The first two ingredients are chicken meal and tapioca starch. Given the guaranteed analysis and estimated carbohydrates of 42% we can be assured there’s a fair amount of tapioca in the food. All dry foods need a starchy ingredient to bind the kibble, but other products have proven you really don’t need that much. That goes to show how much tapioca in this food is used as a filler.

Lupini bean flour is a cheap source of protein less-allergenic than soy, and despite being a moderately okay ingredient it’s a substitute for meat. Canola meal is another cheap way to bulk up protein.

It’s possible the first four ingredients are in similar proportions, and when you look at it that way there’s not as much chicken meal as you would expect. Somewhere around 25%?

Seeing lamb and salmon meal may look impressive as the 5th and 6th ingredients, but there probably isn’t much in there. Chicken oil is a nice way of saying chicken digest, a broth from rendered meat products.

Whole Earth Farms Dog Food Review

If it wasn’t enough having lupini beans and canola meal as cheap protein enhancers, they also include pea protein. With all this taken into account it’s very much a food made of legumes rather than meat.

Purina can plaster the bag with terms like “naturally nourishing”, “goodness from the earth”, “natural and wholesome”, and the words “made in Australia” which really boosts sales, but it’s just another run of the mill offering from a manufacturer responsible for selling some of the worst pet food products worldwide.


Chicken meal, Tapioca starch, Lupini bean flour, Canola meal, Lamb, Salmon meal, Chicken oil, Pea protein, Vitamins, Minerals, Amino Acids, Mineral Salts, Carrot, Spinach, Beet pulp, Fish oil, Potato, Sweet Potato, Blueberries, Rosemary.

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David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. This has given my pup the runs, wont be getting it again

  2. I’m curious, why is the rating 3.5 stars if the review sounds as bad as a 1-2 star?

    • Probably because it has meat meals at the very least, but I once got the Eartborn weight food and it said chicken meal <20% which means no more then 20% but can be less then 20%. So meal doesn’t always mean plenty of meat.

      The Royal Canin 3 star review is also aggravating to me haha, the ingredients are ambiguous as fck and they make every effort to hide ingredients in names that people don’t recognise and I don’t think it should be 3 stars, 3 stars is saying the food is good and it’s not it’s overpriced junk, they wrote somewhere that no one is as expensive as they are, which to me means they are happy to sell way above the price the food takes to make.

      Hills had a food that was $120 for 6.5 kilos of wheat, corn and soy, the food had no meat, there was no need to make it cost that much, can you believe the profit they make on that?

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