Next Generation Holistic Dog Food Review

WebsiteNext Generation
Country of originAustralia
Next Generation
Next Generation

Update 30/05/2018 – Formula changed for the worse. Reduction in protein from 25% to 20%, fat from 17% to 10%, which means a 12% increase in carbs. Inclusion of ambiguous cereal grains over rice. They’ve also reduced the bag size, so you’re paying more, for less.

This is one of the first reviews I’ve had to rewrite after a drastic formula change. Not only have they reduced meat and meat fats, but they’ve included cereal grains which can be detrimental to a dog’s health as well as causing allergies, bloat, and lethargy.

Let’s take a look at Holistic Lamb and Rice

They sell a few other foods such as Boss Dog and Max Premium, and to review these in brief they’re all very cheap cereal-based kibbles lacking in decent meat content.

Next Generation Holistic Dog Food Review

The main ingredient is a combination of lamb meat and meat meals from lambpoultry, and fish. That’s good to see, but the rice and wholegrain cereals will likely outweigh the meat 2:1. The protein percentage of 20% is low, even compared to supermarket brands, and rice would be a large constituent of that over meat. The fat percentage of 10% isn’t good either. It means the food will be high in carbohydrates from the grains, which will turn to sugars.

Next Generation Holistic Dog Food Review

Even with the more minor ingredients there isn’t much to rave about. They use natural antioxidants which is a small plus point, but it’s fundamentally a grain-based food with some meat in it. It’s over 50% carbs.

It wasn’t that great before, and they’ve made it worse.


Lamb Meat and Meat Meals (Lamb, Poultry, Fish), Rice, Wholegrain Cereals, Poultry Fat (preserved with Mixed Tocopherols – source of Vitamin E), Oats, Beet Pulp, Whole Egg Powder, Whole Linseed, Salt, Potassium Chloride, Choline Chloride, Brewer’s Yeast, Natural Antioxidants, Vitamin C, Vitamin A, Vitamin D3, Vitamin E, Thiamine, Vitamin B2, Vitamin B6, Vitamin B12, Pantothenic Acid, Folic Acid, Niacin, Copper, Iodine, Iron, Manganese, Selenium, Zinc, Green Tea, Yucca Schidigera Extract

Old ingredients (updated 30/05/2018) – Lamb and Lamb by products, Rice, Tallow ( derived from poultry and/or beef and/or Lamb ) Oats, Beet Pulp, Whole egg powder, Whole linseed, salt, Potassium Chloride, Choline Chloride, Brewer’s Yeast, essential vitamins and minerals, natural antioxidants, Vitamin C, Green Tea, Yucca Schidigera Extract.

Calling Aussie pet lovers – join the mailing list!

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. I have 4 cats now , so i looked up bulk dry cat food & Holistic next generation cat food showed a good
    new Salmon & whitefish formula , with 2.5% Taurine- 36% protein – 18% fat , 1% salt,
    This formula looks good for cats , on sale for $87 for 20 kg
    Could someone look at this for me & review it
    The website shown here is old,the formula has changed for the better
    You would have to search for BULK CAT DRY FOOD

  2. Wow that’s new, I’ve read almost every food that exists and I’ve never run into a food listing lamb by products, very interesting find indeed.

    It’s usually always poultry or chicken.

Leave a reply

Pet Food Reviews (Australia)
Shopping cart