Heart and Soul Dog Food Review

Country of originAustralia
Available fromDirect

Heart & Soul dog food isn’t easy to find, which is a shame as it looks decent based on the ingredients and analysis. At the time of writing there is only one formula for dogs – Lamb & Rice – and no cat formulas.

Being launched in 2021 there isn’t a great deal of information on the company, or feedback from consumers, so this review will be based only on ingredients and composition – at least I can give you a heads up in that respect.

Heart & Soul review

What the marketing says

Some say I “bag grain foods”, which is simply not true. There are a few grain-based foods rated highly on this website (Canidae All Life Stages for example is one of my best rated), but there’s also a huge swamp of terrible foods made mostly of cereals, cereal by-products, and other cr*p – they’re the ones I “bag”.

Heart & Soul isn’t one of those. It’s much better. It’s what I would call a decent grain-based dog food, and there’s no reason to be afraid of decent grains as long as there’s decent meat as well.

Heart and Soul Dog Food Review

There isn’t much to say about the packaging of Heart & Soul as it’s minimalistic, with no deceiving photos of gourmet meat platters or cunning wording. We find the fomula has 25% protein, 15% fat, and 4% fibre – which makes it more protein on average, although perhaps a little low on fat.

The real question when it comes to protein, which is essential for your dog, is whether it comes from digestible meat proteins or some cheaper source. So let’s take a look…

What the ingredients really say

The formula name is Lamb & Rice, but the ingredients say the more nutritious brown rice combined with oats. These are two of the most nutritious grains, and can benefit your dog.

There are what I would consider three main ingredients, and these are Australian lamb meal plus the brown rice and oat groats. You’ll find some other dog foods to have more meat (and more protein), but these may cost more.

When many big brand dog foods (including the ones vets recommend) have most of the protein from corn, there’s a lot to be said about a dog food, like Heart & Soul, where the protein is coming from meat. Much better for your dog.

Many dog owners combine a decent grain-based food like Heart & Soul with one of the more expensive brands (such as freeze/air dried/BARF etc). This keeps costs down as well as giving your dog a bit of variety.

I find most dog owners, including myself, rely on the convenience of kibble as part of the diet, as who wants to deal with BARF meat at 5am when your dog decides they’re hungry?

Heart and Soul Dog Food Review

There’s a lot more positive stuff to say about the ingredients in Heart & Soul, and it’s clear care has been taken in creating the formula to benefit your dog.

We also have lamb fat, salmon meal, and salmon to round off the animal ingredients. Having some fish in the formula should benefit your dog in terms of skin, coat, and organ health. Fish oil is also included.

There’s a range of fruits and veggies, with kelp, psyllium (for bowel health), and spirulina (to boost the immune system and possible ward off cancer).

As a whole I find the formula really good. The only real downside is the rice and oats will make up a lot of the food, and although I would always prefer to see more meat, more meat protein, at least these are decent grains. It’s also really good that the protein comes mostly from meat rather than cheaper substitutes like corn.

Heart & Soul comes across as a good dog food. Have you tried it? What do you think?

Where to buy


Ingredients of Heart and Soul dry dog food:

Australian Lamb Meal, Brown Rice, Oat Groats, Lamb Fat, Salmon Meal, Salmon, Pumpkin, Apples, Carrots, Spirulina, Kelp, Psyllium, Sea Salt, Chicory Root, Fish Oil, Choline Chloride, Potassium Chloride, Natural Antioxidants, Yucca Schidigera, Rosemary Extract, Dandelion, DL Methionine, Cranberries, Blueberries, Parsley, Taurine, Vitamin A, Vitamin D, Vitamin E, Vitamin C, Vitamin K1, Vitamin K2, Thiamine B1, Riboflavin B2, Niacin B3, Pantothenic Acid B5, Pyroxidine B6, Folic Acid B9, Folate, Beta Carotenes, Vitamin B12, Choline, Biotin B7, Calcium, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Selenium.

Guaranteed analysis

Guaranteed analysis of Heart and Soul dry dog food:

Protein(min) 25%
Fat(min) 15%
Crude Fibre(max) 4%
Carbohydrates *Listed at 36% on the label (my calculation would be 42.5% on other listed values)
* May be estimated. Read how to calculate carbohydrates in a pet food.

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8 Total Score
Heart & Soul dog food review

A really decent, balanced, grain-based formula. The main ingredients are lamb, brown rice, and oats, which are better selections than you'll find in many other grain formulas. A decent amount of protein, but perhaps a little low on fat, Heart & Soul could be a good base diet for your dog.

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. I’ve been using heart and soul on my 4 dogs for 6 months, can’t fault it. All the dogs including the fussy dachshund love it, coats are glossy and they’re all looking fantastic. Highly recommend, plus it’s Aussie made and owned.

  2. Excellent product. We have been feeding our Border Collies the Heart and Soul Lamb and Rice formula for over a year now. All dogs are doing exceptional well on it, fit, strong healthy dogs with beautiful coats. We have previously had concerns with full coats and itching skin which has resolved following changing to the Heart and Soul formulation. Exceptional customer service from the brand. We are very happy with this product and will continue to use.

  3. I changed my dogs to Heart and Soul when first came out.
    I am very pleased to see their shinning coats and they are very healthy
    All my pups are raised on it and are sent to their new homes with some

  4. I have been using this food since it’s beginning and I get many comments on how good my dogs looks, it helps coat, muscletone and allergies. In 50 years of breeding and exhibiting dogs, this is the only dry food I will ever use. I have tried many over the years and H & S is the only food that has suited all my dogs. I highly recommend it.

  5. My guys have been on H&S for a while and has been really positive. Cleared up any minor skin irritations, there coats are full and lush and there overall health is excellent. Price point was great, I bought directly from the company. No complaints!

  6. I have used Heart & Sould from its very first release and could not be happier, my dogs are all at their absolute best with excellent muscle tone and healthy coats and skin, our mums and their pups are also fed it and the mothers maintain their excellent condition during pregnancy and raising the pups.

  7. I have been using H&S for a couple of years now. I was advised to go onto using this product when one of my dogs had a low semen count. After 6 months everything improved and he produced 13 puppies.
    I could not be happier with this excellent product.
    I highly recommend you try Heart and Soul.

  8. Heart & Soul has been a great find for us. It compliments their BARF diet and is a crowd pleaser with our 3 Rhodesian Ridgebacks and Whippet.
    It took us awhile to find a decent dry food that wasn’t full of nasty chemicals. Our dogs teeth and coats have never looked better. 10/10 from us!

  9. Heart and Soul is a fantastic food, by far the best I’ve ever used and believe me – there has been a lot! Even my fussy eaters haven’t turned their noses up. I’ve seen a significant improvement in health, fertility and the shine in my dogs coats. Highly recommend!!!!!

  10. I am basically a raw feeder but I like to have some dry available incase of emergencies.
    I tried Heart and Soul and am pleasantly surprised.
    My dogs love it and there is no change in bowel habits or eating habits .
    My dogs are poodles ranging in age from 4 yrs to 14 yrs .
    Great new product

  11. Heart and Soul Pet Food has been my dogs staple diet since Feb 2021.
    My Welsh Corgi Pembroke and Border Terriers have been thriving and the quality of their coat and body condition is proof.
    Lisgar Kennels, Tasmania

  12. Reply
    Marjorie Price (Pricewey Corgis) February 5, 2023 at 9:09 am

    I have been breeding and showing Welsh Pembroke Corgi for 20 years..
    Switched over to Heart and Soul 2 years ago, found the dogs have more energy, no more runny eyes, no gastric upsets, good solid poos less smell..have 2 dogs that have allergies, both have improved by 90%. They have the best coats natural shine easy to groom no products needed only spray coats with water.. Best thing is they love it.

  13. We’ve been using Heart & Soul with our 3 Pembroke Welsh Corgis since not long after it hit the market in 2021.

    I saw an exponential cost improvement (particularly in my boy whose coat was previously rather dry!), healthy weights are far easier maintained, but most strikingly compared to what we’ve previously used, no gastrointestinal upset (farting or the runs) whatsoever!
    We love our Heart & Soul and highly recommend it to everyone!

  14. I have used Heart and Soul since it first arrived on the market. The dogs have excelled on the food. More energy, glowing coats and good stools. I would recommend this food as the best to put your canine buddy on. Company easy to contact and will answer any questions you have. Food readily available and if you cannot find it, an email to the company will direct you in the right direction. Australian made and owned by people who care for great nutritional food for your canines.

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