Review Details
Website: Prime100
Country of origin: Australia
Prime100 ZeroG

Prime100 ZeroG

Prime100 has built a loyal following in recent months within raw feeding social media groups, and their single-protein rolls are sold by vets targeting dogs with allergies and intolerances.

The release of their dry food ZeroG has been anticipated and now imminent, so here’s an initial review of the Kangaroo, Lentil, and Turmeric formula.

The guaranteed analysis shows a slightly higher than average protein percentage of 25%, and a lower than average fat percentage of 10%. Using our generic method of calculating carbohydrates that would suggest around 47% carbs, so almost half the food. This is disappointing compared to other Australian brands which boast much higher protein and fat, and far less carbs. But let’s put that aside for now and take a look at the ingredients.

On a positive note, most of the ingredients are decent inclusions, but as with most dog foods the label is deceiving. Let me explain…

Kangaroo meal is the first listed ingredient, which is what we would expect of a reputable pet food. We need to take into account the 2nd listed ingredient of lentils, the 4th ingredient of chick peas, and the 6th ingredient of field peas. It’s likely the kangaroo and lentils are of a similar proportion, which makes this food lean towards legumes rather than meat.

Sweet potato is one of the better selections for carbs in a grain free food. It’s lower GI than potato, and far less problematic than grains when it comes to digestive issues. This, combined with tapioca starch as the fifth ingredient are the bulk of the carbohydrates.

It’s nice to see the inclusion of hydrolysed kangaroo liver, an ingredient rich in vitamins and minerals. We also find a combination of oils which will help your dog maintain a glossy coat and overall well-being. Another plus point is the use of chelated minerals, a form of minerals more readily absorbed.

The decent ingredients don’t end there, with a range of small inclusions to support heart and joint health, including turmeric as stated in the formula name.

Overall the food is well formulated, but it has to be said it’s on the legume side of the scale and moderately higher in carbs to other foods we’ve rated highly.

Where to buy?


Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Kangaroo meal, lentils, sweet potato, chick peas, tapioca starch, field peas, hydrolysed kangaroo liver, sunflower oil, linseed oil, fish oil, sugar beet pulp, essential vitamins and minerals (including chelated minerals), sodium hexametaphosphate, choline chloride, turmeric, green lipped mussel extract, fruit & vegetable extracts including blueberries, FOS, MOS, glucosamine, chondroitin, yucca.