Country of originAustralia
Available fromMy Pet Warehouse

Prime100 has built a loyal following in recent months within raw feeding social media groups, and their single-protein rolls are sold by vets targeting dogs with allergies and intolerances. ZeroG is their biscuit offering.

Let’s take a look at the Chicken, Lentil, and Turmeric

The ingredients are decent inclusions, but as with most dog foods the label is deceiving. Let me explain…

Chicken meal is the first listed ingredient, but we need to take into account the plethora of ingredients which come next – three legumes, potato, and tapioca starch. In reality these could outweigh the chicken 5 to 1, making the claimed protein level more from legumes than meat. In fact, there probably isn’t much meat in the food.

It’s nice to see the inclusion of hydrolysed kangaroo liver, an ingredient rich in vitamins and minerals. We also find a combination of oils which will help your dog maintain a glossy coat and overall well-being. Another plus point is the use of chelated minerals, a form of minerals more readily absorbed.

Overall the ingredients aren’t bad, and it’s great to see turmeric included, but it has to be noted the legume and vegetables will likely outweigh the meat significantly.

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Chicken meal, lentils, sweet potato, chick peas, tapioca starch, field peas, poultry oil, hydrolysed chicken liver, sunflower oil, linseed oil, fish oil, sugar beet pulp, essential vitamins and minerals (including chelated minerals), sodium hexametaphosphate, choline chloride, turmeric, fruit & vegetable extracts including blueberries, FOS, MOS, glucosamine, chondroitin, yucca.

7.6 Total Score

  • Decent ingredient selections
  • Not as much meat as you would be led to believe
User Rating: 3.59 (17 votes)