We haven’t had much luck with celebrities selling or endorsing pet food in the past, with most seeming to “cash-in” on poor products they really don’t seem to care about. So how does celeb chef “Paleo” Pete Evan’s new range of dog foods stack up? What can a TV celeb chef offer that TV celeb vets can’t?
Let me say this – Dr. Chris Brown, this is where you hang your head in shame. Pete Evans quite simply understands pet nutrition more than you do.
Actually, to be blunt, the Pet Food Industry needs to hang it’s head in shame.
Compositionally this food is fantastic. The protein is significantly higher than most at 36%, with a claim of being 90% from meat. There’s no use of corn or peas to ramp up the protein, just good solid meat ingredients. At the current time, nearly all other grain free foods are full of peas as a cheaper source of protein than meat.
The food actually smells like meat when you open the bag!
The fat content in the Athlete formula is 24%, which, going by the ingredients is all animal fats. Dog’s utilise animal fat more efficiently than we do, with the reality being high-carbohydrate foods being the real culprit behind overweight and unhealthy dogs today. Speaking of carbs, this food claims to be a maximum of 12% which is incredible, especially when you consider most commercial foods (to name and shame expensive “premium” brands, such as Hills and Royal Canin, are around 50% carbs or greater).
The main ingredients are solid, being a combination of chicken meal and lamb meal. It’s clear these ingredients amount to the bulk of the food, with tapioca being used to bind the food together as well as being the only significant carbohydrate ingredient. Beef tallow is a further source of animal fat, with tallow found in almost all pet foods.
The food is packed with wonderful and well considered ingredients. They’re ingredients I really don’t need to explain the benefits of – beef broth, alfalfa, arrowroot, coconut oil, whole egg (powder), kelp, kale, parsley… the list goes on. Those with dogs who suffer joint issues will know the benefits of glucosamine, and we also find marine fish oil and green lipped mussels as fantastic sources of omegas. What that means for the rest of us is this food will help prevent joint problems and arthritis in later life, not to mention support better overall health than most big name commercial foods.
I have to say I’m extremely impressed with Healthy Everyday Pets, and the other formulas in the range are equally as good if you’re looking for lower fat options for less active dogs.
Well done Pete Evans, it’s about time someone shook up the pet food industry with a dry food that pushes boundaries.
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Chicken Meal, Lamb Meal, Tapioca/Cassava, Beef Tallow (preserved with mixed Tocopherols), Fish/Tuna Meal, Beef Broth, Alfalfa, Marine Fish Oil, Arrowroot, Coconut Oil, Whole Egg Powder, Kelp, Kale, Parsley, FOS, Hydrolysed Yeast, Turmeric, Glucosamine, Green Lipped Mussel, Vitamin Supplements (A, D, E, K, B1, B2, B3, B5, B6, B9, B12, Choline, Biotin), Organic Trace Mineral Supplements (Zinc, Iron, Copper, Manganese, Iodine, Selenium), Natural Antioxidants (mixed tocopherols and rosemary extract) Vitamin E, Taurine, Vitamin C., Probiotics (Bacillus subtilis, Bacillus licheniformis) and Multi-Strain Enzyme Blend.
- Lots of meat
- Chicken broth
- Really good ingredients all round
- Tapioca (used to bind into a kibble)