Advance Total Wellbeing

Review Details
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Advance Total Wellbeing

Advance Total Wellbeing

Advance is available everywhere, and most retailers sell a lot of it. But is it any good? Let’s see…

I’ve selected Advance Total Wellbeing All Breed Chicken for this review, but other products in the range are comparable.

Chicken is the first ingredient which is good to see, but considering chicken is 70% water before cooking the reality is it’s not as prominent as you’d think. If this were backed up by a further meat or meat meal product then great, but it isn’t. Rice comes next which is a good grain, but we don’t know if this is white or brown rice. I’ll assume white as it’s the cheaper of the two and not as good.

Corn comes next, widely considered to be a cheap substitute to meat as it’s high in protein. When it comes to pet food labeling the percentage of protein is king, but in reality it’s the digestibility and biological value which matters. Corn isn’t as easily digested as meat, which is what a dog’s digestive tract is geared to digest. If corn is processed to a high standard then it can be easily digested, but we don’t know whether it is or isn’t.

Sorghum is a starchy grain, a cheap inclusion. Corn gluten is an ingredient used to inflate protein, which alongside corn makes us question the true meat content in the food.

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Where to buy?

Current offers

Pet Circle

My Pet Warehouse

Good points…

Chicken and rice are good, but I’d like to see more meat content.

Bad points…

Lot’s of cheap grains and corn gluten will account for a significant amount of the food.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%). For this product an estimated fibre content of 5% has been used.


Chicken, Rice, Corn, Sorghum, Corn Gluten, Chicken Tallow, Chicken Digest, Beet Pulp, Iodised Salt, Sunflower Oil, Potassium Chloride, Inulin, Turkey, Dicalcium Phosphate, Choline Chloride, Taurine, Plant Extracts (Tomato Powder (source of Lycopene), Marigold Meal (source of Lutein)), Vitamin E, Vitamin C, Zinc Sulphate, Citric Acid, Beta-Carotene, Antioxidants, Iron Sulphate, Copper Sulphate, Vitamin B5, Vitamin A, Vitamin B2, Vitamin B12, Potassium Iodide, Vitamin B1, Vitamin B3, Vitamin D, Selenium, Vitamin B6, Vitamin B9.