Billie’s Bowl Dog Food Review

With it’s funky packaging and claims of “Real Aussie Chicken” you may be tempted to buy this “Proudly Australian Made & Owned” brand, but is it good for your dog?

Within this Billie’s Bowl review I’ll give you enough info to make a decision whether this is good or bad for the dog you love.

This review applies to all in the range, including large breed, puppy, and senior formulas.

Billie’s Bowl dog food review

What the marketing says

Right then, there’s a lot of positivity with the marketing of Billie’s Bowl dog food, but that’s to be expected – they’re not going to tell you the negative stuff, are they?

But I will!

Billie's Bowl Dog Food Review

I’ve already mentioned two claims on the front of the bag, so let’s look at two more:

The first is “24% protein” in big letters on the front of the bag. That’s pretty average for a dog food, with many premium brands having over 30%.

We’ll get to where that protein comes from shortly, but a little heads up that Billie’s Bowl dog food uses a “typical analysis” rather than a “guaranteed analysis” like most reputable dog foods do.

Basically it means the 24% protein they’re boasting about isn’t even guaranteed, and can likely be less.

That’s even more concerning given we find 12% fat in the food (I’m looking at Adult Chicken). That’s already on the low side, and could be even lower.

It’s even worse for the senior formula with only 8% fat 😟

Pretty disappointing they can’t even guarantee 8% fat for our poor old dogs. It likely means more carbs, and more weight gain.

The second claim is “With Real Aussie Chicken”.

Yep, it draws you in as we like “real” stuff, and we like to buy “Aussie” stuff too.

But in reality they mean the chicken isn’t rendered (cooked up in a vat to produce a dry powder), but let it be know there doesn’t need to be much chicken in the food whatsoever… there just needs to be a little bit… like a few percent.

Let’s take a look at the ingredients…

What the ingredients really say

With a dry dog food we can often assume all ingredients listed before fat are the main ingredients.

In Billie’s Bowl dog food we find five ingredients before fat (which in this case is tallow – a rendered fat – remember we mentioned rendered stuff earlier?).

Only one of these five is meat.

It’s not so much “real Aussie chicken” either, it’s actually a concoction of meat and meat by-products from various animals, with only some of it coming from chicken.

It makes you wonder why they can put “with real Aussie chicken” in big letters on the front of the bag, but that’s the least of my concerns with Billie’s Bowl.

Billie's Bowl Dog Food Review

Out of the other four ingredients before fat we find three grain ingredients, and they’re cheap ones at that.

Wheat is what I consider the most problematic grain in dog food, and likely the reason we have so many Aussie dogs with itchy skin, rashes, and not as active or healthy as they should be.

Cereal by-products is probably wheat as well, just the other parts when the wholegrain is removed.

Billie's Bowl review (available at Pet Stock)
Billies Bowl “marketing” – to lure you in

The other two are barley (ok, not quite as bad), and lupins which I’m guessing amount to just as much protein as what seems to be very little meat.

The rest of the ingredients are absolutely bog standard, and just seem to tick required boxes for it to be legally sold as dog food by AAFCO (an American standard adopted in Australia due to our lack of any real standards).

Essential vitamins and minerals. Beet pulp. Natural antioxidants.

That’s it.

What do they mean by natural antioxidants anyway? Why aren’t they telling us what they actually are?

All you need to ask yourself is this – why don’t they want you to know?

I wouldn’t recommend Billie’s Bowl dog food for a dog. Simply based on my belief our dogs are meat eating animals, and this food doesn’t seem to have much meat.

None of it seems good to me, other than the cheap price – that’s probably what would win over most unsuspecting dog owners.

Where to buy (if you still want to)

As a home brand of Pet Stock, that’s where you’ll find it, but here’s some alternative recommendations.


Ingredients of Billie’s Bowl dry dog food (Adult Chicken):

Meat & meat by-products (chicken, beef, lamb &/or pork), lupins, wholegrain wheat, wholegrain barley, cereal by-products, tallow, essential vitamins & minerals, beet pulp, natural antioxidants.

Typical analysis

Billie’s Bowl uses a typical analysis rather than guaranteed analysis, which means protein and fat isn’t guaranteed – i.e. it may be less than stated.

Typical analysis of Billie’s Bowl dry dog food (Adult Chicken):

Crude Fibre4.5%
Carbohydrates *Estimated 46%
* May be estimated. Read how to calculate carbohydrates in a pet food.

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3 Total Score
Billie's Bowl dog food review

Yeah, nah.

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. Been transitioning my dog to Billie’s all week. Like half a cup a day mixed with her OG food. Even with a pro biotic powder her tummy has been upset. I thought it was just the transition period but now I’m doubting my choice. Poor girl

  2. Hi, I’ve been feeding the Billies charcoal bones to our 2 dogs for about a month now, we haven’t changed anything else in their diet, and they’ve both had the scours and it’s increasingly getting worse. Do you think their both reacting to the Billies biscuits?
    I’m going to stop giving them today and see if it helps. Cheers

    • Reply
      Pet Food Reviews (Australia) December 18, 2022 at 12:35 am

      Hi Sandy, I would definitely stop feeding for the time being to see if the condition improves. If it improves quickly then it’s likely the food is the cause, but it could be other factors.

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