Applaws are a UK company and relatively new to the Australian pet food market. Those that follow our Facebook page will be aware of a manufacturing problem since November 2015 until the present day (January 2016) which has resulted in coloured plastic being found in the Applaws It’s All Good dry foods.
We rate the Applaws foods highly, so it’s sad to see the these issues occur. Unfortunately in this industry manufacturing problems do arise and can be a real test to the company in how they’re resolved, especially for smaller manufacturers. You can read our reviews for It’s All Good dog and It’s All Good cat, both rated a high 4 out of 5.
Below is a statement from Applaws directly to us, so please read. It details the manufacturing problem which has occurred and also the resolutions and assurances they’re putting in place to prevent such an occurrence happening in the future.
At Applaws, we believe that pets deserve only the very best and we sincerely apologise because the recent experience of some of our consumers does not reflect this belief.
The Australian factory that produces Applaws is audited regularly so that we maintain the highest possible standards. In light of further feedback on the production of some Applaws It’s All Good Chicken varieties we have carried out an extended review of processes across the complete supply chain including both our partner factory and their chicken suppliers. We have found that the foreign bodies reported by some consumers came from a new supplier of chicken meal which has only been used prior to Christmas 2015. We have taken an immediate decision to never use this supplier again. We use only what we believe to be the finest Australian reared Chicken in our dry food formulations and we are deeply disappointed that this supplier has not maintained the standards we expect.
We would like to reassure our customers that the small grains of plastic are human grade nylon which is not toxic to humans or animals. We have committed to an enhanced set of quality control procedures across our whole supply chain to ensure that this cannot happen again. We have also put in place a process to support individual consumers via the Applaws team at ANZ@applaws.com