New Zealand Only.
My neighbour has a Labrador. She’s overweight, dull coat, and on the rare occasions she gets excited enough to run she ends up coughing and spluttering. I thought she was older, but she’s only 5, and when I asked the owner what she was eating I wasn’t surprised to hear “Supercoat“. Supercoat is Purina’s mainstream offering to the Australian market, and our kiwi friends have TUX. I’d like to say it’s better, but it’s not. It’s worse.
In our Purina TUX dog food review you’ll find out why, so read on…
TUX dog food review
What the marketing says
The TUX website claims they “understand the unique requirements of dogs”. We all know dogs are essentially carnivorous, don’t we? Didn’t we learn as kids about dogs having canine teeth? Those big fangs for devouring meat?
Basic canine nutrition 101.
So why is Purina TUX mostly Cereals and/or Cereal By-Products?
Yep, that’s right. Even though it may say Chicken Flavour on the packaging, the regulations require only a small form of chicken product to be in the food in order to use the word “flavour”. That leaves great deal of leeway to use aforementioned cereals and cereal by-products, but they don’t mention that on the packaging, do they?
They state “Complete 100% Balanced” on the bag, which means it conforms to the absolute minimum requirements for canine nutrition. Or in other words, the minority of the food is the require vitamins, minerals, fat, and protein, and the rest is whatever they can fill it with cheaply – yes, that’s right, cereal by-products which aren’t great for a carnivore.
What the ingredients really say
When we look at the guaranteed analysis we find a low amount of protein at 18%, and a very low fat content of 7%. Not only is that bad given our dogs depend on protein and fat, but it also means a very high carbohydrate percentage. I estimate 57% which is a huge amount of carbs, and carbs turn to sugars. To make matters worse, the low protein will also come from the cereals in the food, and cereal proteins aren’t as readily digested.
Let’s talk more about the cereals.
If cereals weren’t problematic enough in causing allergies, dull skin and coat, bloat, and general poor health, then cereal by-products are worse. Why would you feed a dog all the crap left over which would otherwise be waste product?
I’m looking at the Original Chicken Flavour formula and wondering why it isn’t called the Filler & Floor Sweepings Flavour. Granted, it has meat and meat by-products in the food, but it’s the cheapest and nastiest inclusion.
Don’t get excited about the other flavours either, as they’re pretty much all the same. They all contain a concoction of various meats, just packaged up as different flavours. The term “same shit, different bag” comes to mind – I should work in marketing!
That’s about it really. There’s a token vitamin and mineral pack as a legal requirement, and “natural flavours” whatever they are. They may as well list it as “stuff we really don’t want to tell you about in case you vomit”.
Fat is an essential source of energy for a canine, so feeding a high-carb food with such low fat means your dog will have to utilise sugars produced from the carbohydrate content of the food. At 57% carbohydrates I estimate TUX dog food to be one of the highest carbohydrate foods available. Research has shown high carbohydrate diets are damaging to dogs.
How Purina can claim on their website that TUX keeps kiwi dogs “full of life” and “fit as a fiddle” merely shows how little they respect us and our dogs. They’re taking us for mugs.
Our recommendation – feed the pet you love something better than TUX dog food. Hopefully this review will sway you towards something better, and a better life for your dog.
The ingredients of Purina TUX dry dog food is as follows:
Cereals and/or Cereal By-Products, Meat and Animal By-Products and Fats Derived From Poultry and/or Beef and/or Sheep and/or Goat and/or Venison, Salt and/or Natural Flavour and/or Vegetable Oil, Vitamins and Minerals.
The guaranteed analysis of Purina TUX dry dog food is as follows:
|Carbohydrates *||Estimated 57%|
If our Purina TUX dog food review has been of use, please share it with others! Better yet, print it out and stick it on the TUX shelf at the supermarket.
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Terrible. Purina TUX doesn't strike me as something you would want to feed your dog.
- Its shit