SuperVite Dog Food Review

With “HAPPY DOG” written in big letters on the front of the bag you’d expect something more than a product with wholegrain cereals and cereal & vegetable by-products being two of the three main ingredients. The ingredients list of this food scream budget, and in our opinion wouldn’t lead to a happy dog based on canine nutrition 101.

SuperVite Dog Food Review

The product is made by Hypro, then manufacturers of Meals for Mutts, with this looking to be their cheap and nasty option for those easily led by the low price tag. Question is, are you getting what you pay for when your dog’s health suffers in the long term? Nope, probably not.

The second ingredient is “Real Meat” & Meat By-Products derived from whatever can be sourced cheaply at the time of manufacture. It always amuses me when they use the word “Real”. As opposed to what? “Fake” meat?

16% protein is appalling, and 8% fat isn’t great either. That leaves you with a high carbohydrate kibble, and if your dog doesn’t burn off all those carbs they’ll very likely get fat (and unhealthy).

SuperVite Dog Food Review

There isn’t really anything good to say about this food other than it’s cheap. Would I feed it to my dog? Definitely not.


Wholegrain Cereals, Real Meat & Meat By-Products derived from beef, mutton and chicken, Cereal & Vegetable By-Products, Vegetable Oil, Iodised Salt, Essential Minerals (incl: Zinc, Copper, Iron, Potassium, Manganese, Iodine, Cobalt, Selenium, Calcium, Phosphorous); Essential Vitamins (incl: A, D, K, E, B1, B2, B6, Pantothenic Acid, Niacin, Biotin, B12, Choline, Folic Acid, Vitamin C, Natural Anti-Oxidants).

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2 Total Score
Cereals, cereal by-products, ambiguous meat, dubious quality

  • Cereals
  • Cereal By-Products
  • Vegetable By-Products
  • Ambiguity

David D'Angelo

David D'Angelo has worked as a scientist since graduating with a BSc (Hons) in 2000. In addition, David holds a CPD accredited Diploma in Pet Nutrition as well as being CPD accredited VSA (Veterinary Support Assistant). However, his experience and involvement in the pet food industry for 15+ years has given true insight into pet food, formulations, science, research, and pet food marketing. Facebook | LinkedIn | Instagram | Pinterest

  1. I purchased this food for my dog because nothing else was available, within hours of him eating it he became very lethargic, vomiting and really not himself. Not actually clicking as to what could be wrong as he normally has a “cast iron gut”…..second day after feeding same again, the whole bag bar 2 cups are now in the bin. It’s disgusting that products like these are sold. My babys health is more important than a cheap price tag. I’ll be sourcing food online from now on

    • Reply
      Pet Food Reviews (Australia) March 20, 2023 at 10:18 pm

      Hi Tracey, would you be able to add a report about SuperVite on the following page –


      • Supervite Gold. 2 dogs both got the shits and weren’t the same for days. Wouldn’t recommend this food ever.

      • I thought my dog was ill because for the first time in 8 years he failed to eat half of his dinner! 3 nights in a row! He is normally a doggy dustbin and will eat just about anything (not keen on lettuce, tomato or bananas) From sh*t to shoes!
        He was not keen on the taste of ‘Happy dry dog food’ at all.
        My daughter had a similar issue with her 3 dogs. One of which would not even eat any of this dry dog food.

        I would not recommend this dry dog food (Happy!) and does would my dog!

  2. What do you think about their “gold label” line of dog foods?
    These seem to have more meat and meat by products although definitely still cheap

  3. I’m just going to leave this here.
    Hi, Karen Mitchell from As Nature Intended. You can find us on Facebook and I also have a group.

    This morning a member of a local group from Northam WA shared her story about her dog getting sick after eating this. She doesn’t normally feed much Kibble.. guess she has learned some.

    In the post there are several others claiming the same.
    I would not recommend this product to anyone.. its rubbish, I mean you just have to look at the ingredients and on their site it reads “Infused with meat for muscles”.. what IS this, its a new one for me!!
    “Natural antioxidants for immune”…. what.. where??
    “Developed with natural fibres for digestion”.. WHAT, where??

    And look at all those potential mould culprits and artificial nutrients….
    This is BAD

    PLEASE LEARN HOW TO READ LABELS and feed a raw or lightly cooked balanced diet.

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