Pure Life is an Australian brand with a little twist when it comes to kibble – instead of baking the meat in with the biscuits they add them later as more nutritionally complete freeze-dried pieces.
In our Pure Life dog food review we’ll see how this independent Aussie brand stacks up against others, so read on…
Pure Life dog food review
What the marketing says
If you’re aware of Balanced Life Enhanced you’ll likely see a similarity to Pure Life. In fact, they’re more similar than you may realise as both are made by Aussie manufacturer Hypro. There are a few slight differences though, with Pure Life being 1% more protein (tick), 1% more fat (tick), and freeze-dried meat rather than air-dried meat (tick). The term “pipped to the post” comes to mind.
The marketing on the Pure Life pet food website makes a number of claims, the first being “Australia’s first complete meal”. I was a bit baffled by this so asked them what they meant, and it simply means a kibble plus freeze-dried meat as an Australian first. They claim the food is high protein which it is (but we’ll speak about that more later), 96% Australian ingredients, grain-free, allergy friendly, with superfood goodness and 100% transparent ingredients.
Let’s take a look at Pure Life Adult Chicken dog food ingredients and analysis to see if these statements hold true…
What the labelling really says
Chicken meal & freeze-dried meat as the first ingredient is a definite plus point. I’m a big advocated for freeze-dried as it retains all nutrition from the meat rather than baking it at high-temps into a kibble. The protein of 33% is very respectable for a dry dog food, but it’s important to note this isn’t entirely from the meat. Fat of 14% is reasonable, and combined with the high protein ensures a low carbohydrate percentage which is another plus point.
Putting the meat pieces aside the kibble is mostly a mixture of faba beans, chickpeas, and pea protein. These aren’t bad ingredients compared to the cereal grains or excessive potato we find in other kibbles, but we have to note the food as a whole is legume-based rather than meat-based.
Vitamins and minerals appear to be a premix, so I imagine we’re in the 4% of ingredients which are sourced from overseas. It would be interesting to know where these are sourced (100% transparency right?)
The remainder of the ingredients are all small amounts but serve to benefit the immune system and overall health. We have a mix of superfoods, various oils (from fish, coconut, and emu), yoghurt powder (for pre and probiotics), and turmeric as a nice anticarcinogenic addition. Good stuff.
Overall, apart from the ratio of legumes to meat, it’s hard to fault. You could always combine such a food with a mixture of fresh raw meat ingredients and meaty bones to really round it off.
Where to buy Pure Life dog food
Ingredients of Pure Life dog food
Ingredients of Pure Life Australian Chicken for Adult Dogs dog food as of June 2021:
Chicken Meal & Freeze Dried Meat, Faba Beans, Chickpeas, Pea Protein, Chicken Fat with Mixed Tocopherols & Rosemary Extract, Chicken Gravy, Potato Starch, Vitamins & Minerals (including Calcium, Phosphorus, Potassium, Magnesium, Iron, Copper, Manganese, Zinc, Iodine, Selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, Choline), Beet Pulp, Sunflower Oil, Sea Salt, Flax Seed Oil, Chicory Extract, Fish Oil, Coconut Oil, Egg Powder, Taurine, DL Methionine, Yucca Extract, Emu Oil, Carrot, Yoghurt Powder, Spinach Powder, Broccoli Powder, Kale Powder, Alfalfa Meal, Dried Apple, Tomato Powder, Chia Seed, Kelp Powder, Sweet Potato Powder, Turmeric, Almond Flour, Parsley, Sumac, Green Tea, Blueberry Extract, Cranberry Extract
Guaranteed analysis of Pure Life dog food
Guaranteed analysis of Pure Life Australian Chicken for Adult Dogs dog food as of June 2021:
|Crude Fibre||(max) 3.5%|
|Carbohydrates *||(max) 32% (listed on label)|
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- Freeze-dried meat
- High protein / low carbs
- Good ingredients all round