Jornada Veterinary Clinic Viral – What to feed and what not to feed your dog

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Jornada Veterinary Clinic Viral – What to feed and what not to feed your dog

I’m adding this info here from a Facebook post we made in January 2020 in relation to a viral from Jornada Veterinary Clinic dictating what to feed and what not to feed your dog.

The letter originated after what I strongly suspect was a huge power play by corporate manufacturers who produce grain-based pet foods in a way to damage the reputation of their direct and growing grain-free competitors. To go back a little further, I personally conversed with the manager of a prominent pet food manufacturer many years prior about taurine deficiency in dry foods due to taurine not being an AAFCO requirement in dry dog food. At the time it was apparent the aforementioned corporate manufacturers had undertaken research into taurine deficiency in dogs and addressed their formulas accordingly, yet many smaller manufacturers would likely not have done so as it wasn’t a known AAFCO requirement.

The research, coincidentally, was in regard to taurine deficiency leading to heart failure in dogs.

It was already known at this stage that cats required taurine in their diet for this very reason.

Jornada Veterinary Clinic Viral - What to feed and what not to feed your dog
Jornada Veterinary Clinic – What to feed and what not to feed your dog

Our Facebook post said the following:

Oh the irony 🤦

Let me summarise so you can see how ridiculously uninformed this veterinary clinic is.

The letter, in a nutshell, warns against feeding grain free/boutique brands, names a whole list of them, and then specifically endorses three – Hills (Science/Prescription Diet), Royal Canin, and Purina.

Because: “Science”.

Let me highlight the stupidity within the letter, which may offer an inkling about all this fear mongering.

I quote “Unlike cats, dogs are not true carnivores”.

They say dogs need grains, but infer cats don’t as they’re carnivores.

So why is it the three TRUSTWORTHY PREMIUM SCIENTIFIC brands they ENDORSE are formulated like so:

Hills Science Diet Indoor Cat: Formulated with Wheat and Corn 🤦

Royal Canin Hypoallergenic Cat: Main ingredient – Rice, 2nd ingredient – Soy 🤦

Purina: Formulated with Rice, Corn, Soy, Wheat 🤦

What a joke.


For brevity, the text of the viral letter which should not be relied on for factual information is as follows:

Jornada Veterinary Clinic

What TO feed and what NOT TO feed your dog?

We DO NOT recommend feeding your dog any of the following brands. GRAIN FREE DIETS, or Boutique Brands, as these diets have recently been found to be linked to cases of canine heart failure (dilated cardiomyopathy) by the FDA.

  • Acana
  • Zignature
  • Taste of the Wild
  • 4Health
  • Earthborn Holistic
  • Blue Buffalo
  • Nature’s Domain
  • Fromm
  • Merrick
  • California Natural
  • Natural Balance
  • Orijen
  • Nature’s Variety
  • NutriSource
  • Nutro
  • Rachel Ray Nutrish

In addition, we DO NOT recommend feeding your dog a diet with any of the following main ingredients. Diets with these as a main ingredient have been linked to cardiac issues in dogs as well.

  • Lentils
  • Legumes
  • Potatoes and/or sweet potatoes

What DO we recommend feeding your dog?

[Ok, I’m not going to include the final paragraph as text, but you can see in the picture above they go on to recommend corporate brands such as Royal Canin (made by Mars), Hill’s Science Diet (made by Colgate-Palmolive), and Purina (made by Nestle). These three conglomerates control most of the “science” around pet food, and are likely responsible for instigating the slur against their competitors in the first place – cunning!!