Review Details
Rating
Website Supercoat True Origin
Country of origin Australia
Available from Pet Circle, My Pet Warehouse
Supercoat True Origin

Supercoat True Origin

When a company like Nestle Purina release an updated formula it makes you wonder what was wrong with the old formula? When it comes to the original Supercoat, which we rated 1 Star, there’s a lot of room for improvement. Does that make True Origin a better option? Let’s see…

We find the food boasts a reasonable 28% protein. That’s definitely better than the previous formula, although it has to be noted it’s protein derived from plant and grains as well as meat. The fat percentage of 14% is average.

The first ingredient is Lamb & Turkey which is good to see. The second ingredient is also meat, being poultry meal. This will include offal and carcass which all has merit. I never thought I’d say this, but this formula of Supercoat is looking reasonably good… at least so far.

The third ingredient is Vegetable Meals, which is most likely vegetable waste which can’t be sold for human consumption. This could be anything from potato peels to carrot pomace. They don’t tell you what it is, so we’re simply left to guess. Because we’re guessing, we really can’t say how nutritious it is. It likely ramps up the protein in the food with ingredients which our dogs can’t digest as efficiently as meat proteins.

The fourth ingredient, sadly, is wheat. My neighbour’s stocky, dry-skinned spaniel was lovingly fed the original Supercoat for a number of years before they realised the food was causing his issues. I often see stocky dry-skinned itchy dogs on wheat-based foods, so it’s a shame to see they haven’t removed it from this formula. It’s included largely because it’s cheap. The fifth ingredient of barley is the better grain.

It’s possible the top five ingredients are all in relatively equal proportions, meaning there could be as much wheat as there is lamb and turkey.

We find other cheap ingredients in the food, such as the stigmatised corn, meat by-products, an ambiguous humectant (likely from glycerol to keep the food moist and add sweetness), and added salt.

To end the review on a positive note, it’s good to see an improvement in the Supercoat range. Many people feed this food, so any improvement will hopefully improve the health of all those dogs. That said, it’s still not a great food. If you’re on a budget and choose to feed this food then it’s worth considering adding fresh meats and other fresh foods as cost-effective supplements.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

Current offers

Pet Circle are offering up to 43% off in their October sale.

Up to 50% off in the October My Pet Warehouse Catalogue!

Where to buy?

Our recommended retailers for price and efficiency are:
Pet Circle
My Pet Warehouse

Guaranteed Analysis

* Carbohydrates are listed on this product as maximum 15%.

Ingredients

Lamb & Turkey; Poultry Meal; Vegetable Meals; Wholegrain Wheat; Wholegrain Barley; Poultry oil and/or by-products; Wholegrain Corn; Vegetable proteins; Meat meal and/or by-products; Humectant; Mineral salts; Vitamins (A, B1, B2, B3, B5, B6, B9, B12, D3, E), Minerals (Calcium Carbonate, Potassium Chloride, Sodium Chloride, Copper, Iodine, Iron, Manganese, Magnesium, Phosphorus, Selenium, Titanium, Zinc) and amino acids; Beet pulp; Rosemary extract (natural antioxidant).