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Applaws is essentially a UK brand but the range we have here is made in Australia. The formulas contains around 50% meat which is pretty good compared with rival brands on the supermarket shelves. The UK formulas contain around 75% meat, so hopefully we’ll see the Australian formulas follow suit in the future.
This review is for It’s All Good Adult Small & Medium Breed Chicken, with the chicken being free range. All foods in the range seem to be on par, being grain free, with a focus on protein being sourced from meat ingredients rather than cheaper substitutes.
We find chicken meal and turkey meal as the top two ingredients, combined with chicken fat in 6th to make up the 50% meat content. The 24% protein is moderate for a dry dog food, but at least we know it’s coming from highly digestible protein sources. Dogs have a small intestinal tract which means they digest meat protein far more efficiently than protein from peas, grains, and other sources.
The 3rd ingredient is pea starch which is often used as a texturiser to bind the food into a kibble. It’s a decent ingredient being gluten free, low GI, and a hypo-allergenic protein source.
Potato and tapioca starch come 4th and 5th respectively, but it’s possible these are in similar proportions to the other main inclusions. This sits about right, with the peas/potato/tapioca combined being almost half the food.
The vitamins and minerals are standard sources so nothing to brag about there, but it’s nice to see the food is preserved by natural means rather than ambiguous chemical preservatives and antioxidants.
If your store of choice is Woolworths or Coles, then this is likely one of your best options. If you shop online then it’s still very worthy, especially considering the somewhat affordable price.
Flaxseed is great to see as an excellent source of omega fats for overall health and a glossy coat, as well as fish oil as a secondary inclusion for omega fats. A range of fruits, veggies, vitamins, and minerals give an overall holistic feel to this food.
It’s worth noting only Applaws dry food is “complete and balanced”. The wet foods are for “supplemental feeding only” which is something not very clear on the packaging.
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22/01/2016 A number of instances of coloured plastic found in batches of It’s All Good dry dog and cat food. The issue was traced to their supplier of chicken meal. Applaws no longer use the supplier.
Chicken Meal, turkey meal, pea starch, potato, tapioca starch, chicken fat (preserved with mixed tocopherols and citric acid), flaxseed, fish oil, natural chicken flavour, salt, rosemary extract, dried tomato, apples, blackberries, cranberries, sweet potato, carrot, pumpkin, spinach, alfalfa, dried kelp, yucca, beet pulp (natural prebiotic), glucosamine, chondroitin, olive oil, lysine, vitamins (A, B1, B2, B5, B6, B12, D, E), biotin, folic acid, niacin, magnesium, iron, zinc, manganese, copper, mauri mos, calcium propionate.
It's good to see a brand as decent as Applaws available on supermarket shelves. It offers decent quality at an affordable price.
- Meat as main ingredients
- Good ingredients throughout
- A higher ratio of meat to non-meat ingredients would be beneficial, but would also increase cost