Review Details
Website Applaws
Country of origin Australia
Available from Pet Circle, My Pet Warehouse,
Applaws It's All Good

Applaws It’s All Good

Applaws are originally a UK brand of food, but what we get here is Australian Made. It seems to differ slightly from the food in Blighty by having a less prominent meat content, but on the positive side all the chicken is free range from Australia and feather free – that’s nice to see.

This review is for It’s All Good Adult Small & Medium Breed Chicken, but the other recipes are on par. All their foods are grain free with a focus of all protein coming from meat ingredients, which is in keeping with a natural canine diet.

The main ingredients are chicken meal and turkey meal which is fantastic, with these ingredients comprising of 50% of the food. The protein level of 24% is moderate for a dry dog food, but at least we know it’s coming from highly digestible protein sources. Dogs have a small intestinal tract which means they digest meat protein far easier than protein from peas, grains, and other sources.

The next ingredient is pea starch which is often used as a texturizer to bind the food into a kibble. It’s a decent ingredient being gluten free, low GI, and a hypo-allergenic protein source.

Next we have dried chicken, another good ingredient. It’s nice to see 3 meat ingredients in the top 5. Potato and tapioca starch come next, and will bulk up the carbs in the food. Many people are against potato as a carb source as it’s seen as being high GI, but when used in moderation it’s fine.

Flaxseed is great to see as an excellent source of omega fats for overall health and a glossy coat, as well as fish oil as a secondary inclusion for omega fats. A range of fruits, veggies, vitamins, and minerals give an overall holistic feel to this food.

The vitamins and minerals are standard sources.

I’ll give this food a 4 star rating, but it’s borderline 5 star. It’s leaps and bounds better than most other foods you’ll find in the supermarkets, and in the pet stores too. Highly recommended.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

Where to buy?

Current offers

My Pet Warehouse SALE.

Pet Circle SALE

Good points…

Excellent meat content, and very well rounded.

Bad points…

Nothing much to mention.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).

Recall info

22/01/2016 A number of instances of coloured plastic found in batches of It’s All Good dry dog and cat food. The issue was traced to their supplier of chicken meal. Applaws no longer use the supplier.


Chicken Meal (natural source of Glucosamine), Turkey Meal, Pea Starch, Dried Chicken, Potato, Tapioca Starch, Chicken Fat (preserved with mixed tocopherols and citric acid), Flaxseed (natural source of Omega 3 & 6), Fish Oil (natural source of Omega 3 & 6), Natural Chicken Flavour, Salt, Rosemary Extract, Carrots, Sweet Potato, Cranberries, Alfalfa, Dried Kelp, Yucca, Beet Pulp, Lysine, Vitamin (A, B1, B2, B5, B6, B12, D3, E) Biotin, Folic Acid, Niacin, Magnesium, Iron, Zinc, Manganese, Copper, Mauri Mos (Natural Prebiotic,) and Calcium Propionate.

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