Review Details
Website Ivory Coat
Country of origin Australia
Available from Pet Circle My Pet Warehouse Lucky Pet
Ivory Coat

Ivory Coat

Ivory Coat have established a loyal following with their Australian made dog food, so it’s great seeing the release of a cat food range. There are 3 formulas in the range – Ocean Fish & Salmon for all cats, Chicken & Kangaroo for indoor cats, and finally a kitten formula. For this review we’ll take a look at the Chicken & Kangaroo formula.

The ingredients get off to a great start with a combination of chicken meal and kangaroo meal, both excellent lean meats in protein-dense form with moisture removed. This is exactly what we expect to see in a food for a carnivorous animal. Big tick.

All dry foods need something to bind the kibble. This is traditionally a grain in most commercial foods, or something like potato or sweet potato for a grain free food. We’re seeing a trend lately in the use of tapioca, which is what we find here. It’s an ingredient with very little nutritional merit and as it’s high GI it’s not great if your cat’s diabetic. Potato would’ve been a better choice, which is what Ivory Coat used in their original dog foods, or better something like chickpeas or lentils.

Peas are the forth ingredient. Going by the rather high 7% fibre in the food we can deduce a significant amount of peas in the formula, and this will significantly contribute to the protein in the food. By no means are they a bad ingredient, but there are concerns about feeding peas in excess. The reason being is legumes are high in phytates which can lead to diabetes and obesity. There’s a simple solution to this, and that’s to rotate foods and offer your cat variety.

There’s some welcome inclusions in the food such as flaxseed which has a number of beneficial effects for overall health, skin, and coat. Coconut oil is another nice inclusion for skin and coat as well as offering a boost to the immune system. Yucca is great for joint health, arthritis, and helps with digestion.

Overall this food is a welcome addition to the cat food arena. I’ve rated it 4 stars which puts it in our “Best Cat Food” category, and I’d happily feed it to my cat as part of a rotation.

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Good points…

Excellent choice of meat ingredients, a good balance, and nice inclusions to help overall health and wellbeing.

Bad points…

Tapioca isn’t the best choice of binder, and a significant amount of peas.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken Meal, Kangaroo Meal, Tapioca, Peas, Chicken Fat (preserved with Mixed Tocopherols), Ground Flaxseed, Coconut Oil, Pea Fibre, Yucca, Apples, Cranberries, Pumpkin, Spinach, Vitamins A, B1, B2, B5, B6, B12, D3, E, K3, Niacin, Biotin, Folic Acid, Iron, Iodine, Zinc, Manganese, Copper, Selenium, Natural Prebiotic, Taurine and Green Tea Extract.