|Country of origin||Australia|
|Available from||My Pet Warehouse, Woolworths, PETstock|
We weren’t very impressed with the original Optimum, the food endorsed by hunky TV celeb and Bondi Vet Dr Chris Brown. So is the release of a grain free formula a step back in the right direction?
Well… it’s hard to say…
The bulk of the food is a combination of poultry & poultry by-products and vegetables. Two ambiguous ingredients.
Let’s consider the poultry and by-products for a minute. We often consider by-products a bad ingredient, not because they’re bad for dogs per se, but because they’re usually a poor quality ingredient when it comes to kibble. Good by-products are great for dogs, such as hearts, kidneys, and all the gruesome stuff you could buy from the butcher. The right combination of meat and by-products can be a good thing, and the rather respectable protein of 35% suggests there *could* be a decent amount of meat in the food.
Vegetables can be good for a dog, but what actually are they? Are we talking about a wholesome mix of decent vegetables, or are we talking about vegetable waste left over from all the good stuff sold for human consumption? Who knows! Maybe we have vegetables dense in protein which mask the amount of meat in the food? The canola meal in the third spot will definitely bulk up the protein, and this could amount to almost a third of the food.
The rest of the food is run of the mill with nothing significant worth talking about. The vitamins and minerals are standard, sulphate minerals instead of chelates found in better foods. The good thing about the food is the composition, as high protein means lower than average carbs, and dogs don’t need carbs.
It’s hard to rate the food due to the ambiguity of the ingredients. What are the by-products? What are the vegetables? What’s the quality of these ingredients? Only the manufacturer will know.
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Where to buy?
The composition is good, with a high protein percentage and lower than average carbs.
Are the by-products a quality ingredient? What are the vegetables?
* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).
Poultry & poultry by-products, vegetables, canola meal, tapioca starch, natural flavours (chicken), beet pulp, salt, vegetable oil, minerals (potassium chloride, zinc sulphate, ferrous sulphate, copper sulphate, potassium iodide and selenium), sodium tripolyphosphate, vitamins (A, B1, B2, B3, B5, B6, B12, C, D, E, and choline) and antioxidants.