|Country of origin||Australia|
When we see the word “With” on the packaging it means the food has to contain the ingredient, but it doesn’t need to be much. When we see “With Chicken” it means there’ll be a very small amount of chicken in the food as a whole, but not enough to justify it being written in UPPERCASE on the front of the packet. It’s one of the ways marketing deceives us into believing a product is something which it’s not.
The main ingredient in the food happens to be meat and meat by-products derived from beef and poultry, so not exactly the chicken they’re saying it is. This is the cheapest and nastiest inclusion of meat in a pet food, and it won’t look palatable if you saw what was in it. What we’re looking at is remnants of animal carcasses and offal once anything of value has been extracted and sold off for human consumption. Carcasses, bones, offal, tumours, and “bonus” protein sources such as undeveloped eggs and maggots. There’ll be some form of chicken in there too to justify the label.
If you’re not already put off then the 2nd ingredient doesn’t get much better. Cereal and cereal by-products will have next to no nutrition, harsh on digestion, and likely the cause of many of your dog’s future health problems. It’s derived from wheat, the number one most problematic grain when it comes to allergies, dry and flaky skin, lethargy, and bloat. If wheat isn’t bad enough, the by-products are horrible. “Floor sweepings” would be a more accurate term, and it’s a term used in the pet food industry itself. It’s not stuff your dog will be able to digest, and will likely contain mites and other nasties.
The 3rd ingredient is also horrible. Tallow is the fatty residue from cooking up the mixture of animal carcasses and waste we spoke about earlier.
So is there anything good in the food? Well yes… peas. But that said I’m sure they’re included here as a cheap way to bump up the lackluster protein percentage of 22%.
It’s interesting to see bentonite included, a clay substance that aids digestion, bloating, gas, skin complaints, vomiting, and diarrhea. They’ve included this to lessen the effects of the diabolical ingredients that make up most of the food. They know exactly what they’re doing with this – they’re selling crap and using ingredients such as this to hide the damage. Disgusting.
Potassium choloride is used to balance the pH of a poorly formulated food and can cause intestinal ulcers. I’m sure the preservatives and antioxidants won’t be natural like we find in better foods, they’ll be chemicals.
Still reading? Don’t buy this food. Woolworths should be ashamed for selling it. Resounding 1 star.
Oh, it’s also really low in fat due to the food being a bag of waste, and consequentially way too high in carbs.
Where to buy?
Nothing… it’s cheap, but you get less than what you pay for. Your vets bills will be huge.
All of it.
* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).
Meat and Meat by-products (derived from beef and poultry), Cereal and Cereal by-products (derived from wheat), Tallow (derived from poultry and/or beef), Peas, Bentonite, Salt, Potassium Chloride, Choline Chloride, Essential vitamins and minerals, Whole Linseed, Beet Pulp, Preservatives and Antioxidants.