Review Details
Rating
Website No Website
Country of origin Australia
Alert Plus+

Alert Plus+

If you baked your dog’s poo and stuck it in a bag labelled “Premium” you would have a product arguably healthier than Alert Plus+.

It’s produced by Grainfeeds Pty Ltd in Wagin WA, an Australian Family Owned Business. That family should be ashamed.

As much as I hate slating a small Aussie business, I really have no option with this food. They label the food as Premium – a word which has no relation to the food itself. It definitely isn’t premium. They also state it’s Every Bit Nutritious followed by an exclamation mark, which equates to absolute BS*.

* By BS I mean bullshit (sorry for the language).

The food contains food colourings. Why does your dog care about the colour of their dinner? They only see in black and white.

This is one of the highest carbohydrate foods you can buy in Australia, and when it comes to dogs this is far from a good thing. The food is predominantly cereal grains, very low in protein (15%) and low in fat (8%) ~ dogs depend highly on animal protein and fat. What’s worse is they also chuck in the by-products (waste) of those cereals. This food will very likely lead to your dog being overweight, lethargic, and prematurely dead.

Credit where credit’s due, there’s meat in the product, but it’s ambiguous meat and meat by-products. They don’t say what kind of meat, so I’ll take a wild guess and say euthanised dogs and cats. They could be classified as “meat”.

Perhaps there’s some vermin meat thrown in?

Sit down with your dog, give them a cuddle, and look deep into their eyes. Then tell me if you’re happy pumping their bodies full of this crap.

Don’t buy it.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).

Ingredients

Wholegrain cereals and cereal by-products, meat and meat by-products, vegetable oil and/or beef tallow, vegetable by-products, vitamins and minerals, food colourings, preservatives, antioxidants and flavours.