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Website: Nature’s Gift
Country of origin: Australia
Available from: My Pet Warehouse
Nature's Gift Organic

Nature’s Gift Organic

Organic is such a great buzz word. This is marketing and consumerism 101.

We often find trends in pet food driven by such words, which isn’t necessarily a bad thing, but it’s important not to be duped by them. We know organic ingredients are better for us and our pets, but what really matters is what those ingredients are. Always keep that in mind when you buy a product with a word like “organic” in big letters on the packaging.

Let’s take a look…

The first word on the ingredients list is Organic, which is great… isn’t it? Well no, not really. The main ingredient is grains, and given ingredients are listed by prominence (%) it’s possible these grains are the bulk of the food. We can’t be sure what the grains are either, so the quality of grains is open to debate. It might be oats and barley, which are both top grains, but it’s more likely the cheaper, less nutritious inclusion of wheat and rice.

Next up we find Organic Vegetable Proteins, a much cheaper source of protein than what should really be meat. It’s possible for a dog to survive on such ingredients, even live a healthy life, but when it comes to a natural canine diet they’re more geared to digesting meat rather than vegetables.

Thankfully we find meat in the 3rd spot, but given the composition and guaranteed analysis of the food it’s possible there really isn’t much meat in the food whatsoever. It’s listed by weight prior to cooking, which means approximately 70~80% will be cooked off as moisture, making it even less significant. That’s disappointing. It’s also worth noting it’s nondescript – is it beef, lamb, chicken, turkey, duck, birds? Perhaps whatever’s cheaply available at the time? Selections of such meat could be anything, and will likely be off-cuts, or to use a red-flag term from the pet food industry, shall we say “by-products”? Well at least it’s labelled as “Australian” meat.

If Nature’s Gift is the best available to you, then I’d go with their Nourish brand instead of this. Don’t be fooled by marketing.

The largest bag size is 1.2kg, so realistically you’ll be much better off buying a better brand in a bigger bag.

Current offers

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Where to buy?

Good points…

It’s organic.

Bad points…

Grain based, with vegetable proteins instead of meat proteins.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).

Ingredients

Organic Wholegrains (including selections of Wheat, Sorghum, Barley, Oats, Millet, Rice), Organic Vegetable Proteins (including selections of Soya Beans, Sunflower, Canola), Australian Meat (including selections of Beef, Lamb, Poultry, Essential Fats, Omega 3 Vegetable Oil (Flaxseed Oil), Beet Pulp, Sea Salt, all essential Vitamins & Minerals.


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