Winning Edge Dog Food Review
When it comes to dog food in Australia, conforming to standards (such as AAFCO in the US) is voluntary.
AAFCO sets out the absolute minimum nutritional requirements for a dog food to be “complete and balanced” in terms of giving your predator-carnivore pooch something bog standard to eat.
Is Winning Edge dog food from Premier Petfoods conforming to such a bare minimum?
With a shocking 12% protein and 2.7% fat it doesn’t seem like they care anything about standards… or the health of your dog.
The only winner being the price, but the price reflects the terrible ingredients in this excuse for a dog food.
Winning Edge review
I think this is the worst “dog food” reviewed on this website. It was the worst in 2013 when I first reviewed it, and as of revising the review in 2025 it hasn’t changed.
Winning Edge is very low in what is essential to a dog’s health – meat protein, and extremely high in what’s bad for a dog’s health – carbohydrates/sugars.
When you feed this food you’re feeding wheaten meal pretty much in entirety. If this is all you feed, day in day out, then I can’t imagine your dog will retain good health. Being scavengers they’ll eat it if you put it in their bowl, but is it what you should be feeding a carnivorous animal? Even if they were omnivore, like us, does this sound like a healthy diet?
12% protein is terrible. Carbs are estimated at 77% which is absolutely shocking (and that’s saying something given I’ve spent nearly 20 years reviewing pet foods!)
You’d be better off feeding your dog waste product from a grain mill. It wouldn’t be much different to this.
Ingredients
The ingredients of Winning Edge dog food… if you can call it a dog food:
Wholegrain wheaten meal, meat meal (from beef & sheep registered abattoirs), di calcium phosphate, salt brewers yeast, garlic & kelp, vitamins A, D3, E, C, B12, B6, B1, B2, Folic & trace minerals including potassium, selenium & chromium.
Poor dogs that have to eat this food, breakfast cereals like Nutri-grain would probably be healthier & have higher protein % (Plant Protein) then Winning Edge has, the amount of carbs in this food is disgusting 77.3% & only 12% protein meat that comes from abattoirs, fly blown meat scraps yuk, poor dogs…. Foods like Winning Edge should be taken off the market..