|Country of origin||Australia|
80% of cats in their older years get diagnosed with chronic kidney disease (CKD). It’s not surprising when most cats are fed a diet of cereal grains and cereal grain by-products baked into rock hard kibble. That’s pretty insane when cats are factually known to be obligate carnivores. When you feed them kibble like this one (or Woolworths Smitten for that matter), it is very likely your cat will suffer.
All “flavours” in the range are formulated the same, so don’t be fooled into believing you’re feeding your cat a variety if you offer him different flavours. They’re all made from cereals and/or cereal by-products, very likely problematic wheat and rice. Your poor cat.
26% protein is low, especially when we’re looking at protein from cereal grains rather than meat. 8% fat is very low, and ensures the kibble is high in carbohydrates/sugars. We estimate carbohydrates to be around half of the product.
The ambiguous ingredient “flavours” will likely be artificial flavours or a nasty animal digest broth, and we can pretty much assume “preservatives” and “antioxidants” are chemical/synthetic as otherwise they’d be listed as natural. In layman’s terms, they’re not using ingredients which are good for your cat, they’re using ingredients which are good for their profits.
There really isn’t anything decent to say about this product. It’s definitely not species appropriate. Yes, it may be cheap, but you’ll pay the price down the track if your cat’s organs start giving up.
Please don’t feed this to your cat.
If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂
Where to buy?
You can buy it in Woolworths, but don’t waste your money.
* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).
Wholegrain cereals and/or cereal by-products, Meat and meat by products (derived from poultry and/or beef, and/or fish), Tallow (derived from beef and/or poultry and/or lamb), Flavours, Salt, Potassium Chloride, DL Methionine, Choline Chloride, Vitamins & Minerals, Taurine, Preservatives, and Antioxidants.