Supercoat True Origin Dog Food Review

David D'Angelo 21498 1

3.5

Good ol’ Aussie brand Supercoat has been around longer than the very first Holden burnout, and hasn’t been rated very highly on this website since.

You might be pleased to know Supercoat True Origin is marginally better, which makes you wonder why they don’t just make the original formula better – True Origin simply makes the original look slightly worse.

Let’s cover the facts – Supercoat is a Nestle Purina dog food, and one of the cheapest bog standard ones at that. It targets Aussie dog owners who simply want to feed their dog a cheap feed without caring about what it actually is.

Does that sound like the dog food for you?

Let’s take a look!

Supercoat True Origin review

28% protein is a great start, especially when you consider the average for run of the mill dog foods sits around 20~22%. That’s definitely better than regular Supercoat, although it has to be noted it’s protein from plants and grains as well as meat, and your Aussie dog – like all dogs – loves meat.

The fat percentage of 14% is average.

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The first ingredient is Chicken and Duck and “Chicken Oil”, so it’s good to see animal ingredients…

But…

The second ingredient is some concoction of grains.

And the third ingredient is wheat.

What’s the bet those two grain ingredients double up on the first ingredient like two magpies dive-bombing the same bloke.

We have to accept this is a grain-feed for your dog rather than a meat based one, which isn’t ideal even if it is cheap to buy.

The next ingredient – and we’re still talking main ingredients – is vegetables of some kind, other, or part.

This could be anything from potato peels to carrot pomace. They don’t tell you what it is, so we’re simply left to guess. Because we’re guessing, we really can’t say how nutritious it is. You can expect it to ramp up the protein in the food with ingredients which our dogs can’t digest as efficiently as meat proteins.

We find other cheap ingredients in the food, such as the stigmatised corn and very little to rave about. Oh, and up to 6% fibre is quite high… and could bulk up your dog’s poos a bit too much.

To end the review on a positive note, it’s good to see an improvement in the Supercoat range. Many people feed this food, so any improvement will hopefully improve the health of all those dogs.

That said, I still don’t see it as a great food (which I’m sure you figured already). If you’re on a budget and choose to feed this food then it’s worth considering adding fresh meats and other fresh foods as cost-effective supplements.

Where to buy?

Supercoat True Origin isn’t as readily available as the main Supercoat range, but is still sold at limited retailers.

Ingredients

The ingredients of Supercoat True Origin dry dog food (Chicken & Duck):

Australian Chicken and Duck (Dehydrated Chicken and Duck; Chicken) and Chicken Oil; Australian Whole Grains including Sorghum, Oats and Barley; Australian Whole Grain Wheat; Vegetables including Legumes and Beet Fibre; Beef and Lamb (Dehydrated Beef and Lamb) plus Poultry by-product; Corn; Minerals (including Ca, P, K, Zn, CI, Mn, Cu, Mg, Fe, Na, I and Se), Vitamins (including A, D, E, B1, B2, B3, B5, B6, B9, B12, Choline) and Amino Acids; Natural glycerol and Natural Flavours; Rosemary extract.

Nutritional analysis

The nutritional analysis of Supercoat True Origin dry dog food (Chicken & Duck):