Country of originAustralia
Available fromPet Circle

I have to say I like the name XP3020. It stands for Xtra Premium 30% protein 20% fat. As far as dog kibbles go that makes it high protein and high fat, which can be a good thing given dogs depend on protein for health and muscle mass, and animal fats are necessary for nutrition and energy. It also makes it low in carbs, which is great.

So is it any good?

Chicken meal is the first ingredient, a protein-dense form of chicken. It’s one of the best ingredients to find in a dog food. We also have chicken fat as the 3rd ingredient which is an excellent source of animal fat. That’s two big ticks. 30% protein is a definite plus.

The 2nd ingredient is brown rice, a much better inclusion than white rice, and much much better than wheat. It’s higher in fibre, richer in nutrients, and will offer your dog a slow-burning source of energy. Another upside of brown rice is it’s not considered to be a source of allergies (such as the wheat we find in most foods).

Poultry digest is a broth from meat rendering. It’s not a pleasant ingredient but is in most pet foods, often labelled inconspicuously as “natural flavouring” or “chicken broth”. L-carnitine is usually included as a supplement where poor quality meat has been used, or it may be added as a preventative.

It’s nice to see flaxseed oil, an excellent source of omega fats for overall health and glossy coat. Lecithin is a beneficial anti-oxidant, and there’s some nice inclusions of fruits and veggies as well.

The food is high in protein and fat, which is a great thing, and it means it’s very low in carbs (we estimate 28%).

Additional info from XP3020

Insightful video from John Hutchinson, the formulator of XP3020.

  • Chicken Meal (37%)
  • Brown Rice (25%)
  • Chicken Fat (15%)
  • Potato Starch (5%)
  • Beet Pulp (3%)
  • Vitamins & Minerals etc.
  • TOTAL = 90%


Chicken meal, brown rice, chicken fat (preserved with mixed tocopherols, a source of vitamin E), poultry digest, potato starch, dried egg, dried beet pulp, yeast, flaxseed oil, lecithin, high spec vitamins and minerals, salt, ammonium chloride, potassium chloride, calcium, inulin, dried broccoli, dried carrot, dried cranberry, dried orange juice, dried spinach, dried blueberry, dried apple, dried tomato, DL-methionine, L-lysine, choline chloride, glucosamine sulphate, yucca schidigera, shark cartilage – a source of chondroitin sulphate, L-carnitine, Naturally preserved with vitamin E and Rosemary Extract.

8.8 Total Score
Balanced, decent Protein/Fat, and less Carbs

  • Good ingredients, balanced
  • Decent meat content and protein/fat
  • Brown rice as one of the better grains
  • Naturally preserved
User Rating: 3 (101 votes)