Pro Plan (Purina)

Review Details
Website: Purina
Available from: My Pet Warehouse, :PETStock:,
Purina Pro Plan

Purina Pro Plan

If you’ve read my reviews for Purina Beneful or Purina Bonnie then I question why you’re reading this. I’m not a fan of the Purina products, and you’ll see why in my reviews. Unfortunately Purina food is available everywhere, so many people feed it to their pets.

Chicken is the main ingredient, so that’s a plus, but the ingredients are in order of uncooked weight. Chicken is approximately 70% water, so this will be cooked off in the kibble making process. The second ingredient will become the bulk of the food, which is the cheap grain of wheat, one of the worst grains for a pet food and a common cause of allergies.

Poultry meal is 3rd on the ingredients, and this is where Pro Plan nudges ahead of the other products from Purina. I’d prefer to see a more definite source, such as “Chicken Meal”, as “Poultry” can come from a range of sources. It’s nice that it’s in “meal form” which means it doesn’t have the water content of regular meat. This should bulk up the animal protein in the food.

The ingredients are very poor from here on in. Corn is a cheap non-nutricious filler, and brewers rice is waste from beer brewing.

Seeing tallow in the food suggests the “poultry” we found earlier came from a rendering plant.  I won’t go into too much detail, but this is where diseased, dying, and disabled animals (classed as 4-D) are processed into a cheap “meat” product for profit-first pet food manufacturers. It likely contains wastage from other nasty sources too.

Purina Pro Plan is marginally better than other offerings from the company, but that doesn’t make it good value for money.

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Good points…

Chicken as the first ingredient.

Bad points…

Awful grains and poor quality meat sourcing.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken, wholegrain wheat, poultry meal (natural source of glucosamine), corn gluten meal, wholegrain yellow corn, brewers rice, beef and/or lamb tallow preserved with mixed tocopherols (source of vitamin E), oats, soybean meal, wheat by-product, dried yeast, salt, vitamin A supplement, whole egg, fish meal, vitamin E supplement, vitamin B12 supplement, zinc sulphate, iron sulphate, antioxidant, niacin, ascorbic acid (source of vitamin C), vitamin D3 supplement, manganous oxide, pantothenic acid, copper sulphate, thiamine mononitrate, riboflavin supplement, pyridoxine hydrochloride, folic acid, menadione sodium bisulphate complex (source of vitamin K activity), potassium iodide, natural flavours, sodium selenite, biotin.