|Country of origin:||Australia|
|Available from:||Pet Circle, My Pet Warehouse, PETstock|
07/06/2016: Formula downgraded to use poultry by-products instead of chicken by-products.
04/11/2016: Formula downgraded to include wheat.
The Optimum food is endorsed by TV celeb-vet Dr Chris Brown of Bondi Vet fame, so it must be really really good!? Surely??
…no, not really. It’s not even mediocre. What’s worse is 2016 has seen two formula downgrades to make the food even cheaper to produce and less healthy for your dog.
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The main ingredient (listed on their website) is poultry & poultry by-products (inclusive of organs, brains, heads, feet, and all the other bits not fit for human consumption). This is one of the worst and cheapest inclusions of meat in a pet food, and as it’s weighed prior to cooking it’s not as significant an ingredient as it appears.
The bulk of the food is cheap cereal grains, which I believe are listed first on the actual product. We have a combination of sorghum, rice, or wheat, which are all cheap and problematic grains. Then we find what could be barley or could be corn, with the likelihood being corn which is cheaper and inflates the protein percentage in the food. When we see ingredients listed as this or that it’s usually the cheapest of the two which will be more common, but it depends on what the manufacturer can source cheapest at the time of production. If the ingredients of a fast food burger were offal and/or sirloin steak, I think you’ll be as lucky as a lotto winner to get the latter.
Cereal protein is added as another way to inflate the protein in the food, which suggests a lack of meat protein. That’s unfortunate as meat is what your dog’s digestive system is geared to digest.
Vegetable oil is included as a source of omega-6 fatty acids, but there’s much better oils that could’ve been used. It’s way down the list too, so hardly worth mentioning
We used to rate this food 2 stars. but it’s clear the company are favouring cheap production over the health of your pet. 1 star.
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* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).
Poultry and poultry by-products; sorghum and/or rice and/or wheat; barley and/or corn; chicken digest; cereal protein; beet pulp; vegetables; salt; vegetable oil; minerals (potassium chloride, zinc sulphate, ferrous sulphate, copper sulphate, potassium iodide and selenium); sodium tripolyphosphate; vitamins (A, B1, B2, B3, B5, B6, B9, B12, C, D, E and choline) and antioxidants.
Ingredients prior to 07/06/2016
Chicken & chicken by-products (source of glucosamine); corn; sorghum; rice; barley; chicken digest; cereal protein; beet pulp; vegetables; poultry and poultry by-products; vegetable oil; minerals (potassium chloride, zinc sulphate, ferrous sulphate, copper sulphate, potassium iodide, selenium); salt; inulin; vitamins (A, B1, B2, B3, B5, B6, B9, B12, C, D, E and choline); sodium tripolyphosphate; marigold meal and antioxidants.