Ivory Coat Australian Natural Health

WebsiteIvory Coat
Available fromPet Circle My Pet Warehouse

15/09/2020 – Due to numerous consumer issues regarding Ivory Coat from The Real Pet Food Company we advise avoiding this product.

If your pet has suffered any ill effects from feeding this product please give details in the comments section below.

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Ivory Coat is an Australian success story. Just like Black Hawk, they produced a dog food which put many of the big commercial brands to shame. Ivory Coat boasts one of the highest protein and fat percentages of dog foods available in Australia, which consequentially means less carbs (sugars).

Just like Black Hawk, once established the company was bought up by a bigger player. Black Hawk was bought by New Zealand’s Masterpet, and Ivory Coat was bought by Australian’s largest pet food manufacturer The Real Pet Food Co. It’s a huge company which makes many commercial and private label brands, not all of them good. Some feeders noticed changes in quality, but from an ingredients and analysis standpoint the product stacks up well.

Let’s take a look at the adult Chicken & Coconut Oil formula…

The food is essentially four main ingredients, potentially in fairly equal proportions. Two of those ingredients, the 1st and 4th, are a combination of chicken meal and chicken fat. These animal ingredients are far more in tune with a canine diet than the other two, peas and tapioca.

It’s good to see a protein percentage in the 30s (32%) combined with a moderate 14% fat. I estimate the carbs to be around 36% which is pretty good for a dry food. It’s important to note a fair whack of the protein will come from peas, the second most significant ingredient. The tapioca provides little in terms of nutrients, but the starch serves the purpose of binding the kibble together. There are certainly far worse ingredients than tapioca, such as the far too common wheat.

The rest of the ingredients are pretty good. It’s nice to see the food preserved naturally, rather than using cheaper/nastier chemical preservatives. Flaxseed is included, an excellent source of omega 3 and nutritive fibre. Salmon oil is a good choice for both omega 3 and 6 to maintain a healthy, glossy coat. Coconut oil is also great to see which will help maintain a healthy coat and boost the immune system. Common to many high-end foods we find a range of fruits and veggies, vitamins and minerals, which should provide benefits.

All in all it’s a decent food and worthy of adding to a rotation.

19/07/2017 Ivory Coat bought by The Real Pet Food Company. More information can be found here and here.

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* Carbohydrates, moisture, and ash are estimated unless otherwise stated.


Australian Chicken Meal, Peas, Tapioca, Chicken Fat (preserved with mixed tocopherols), ground flaxseed, Tomato Pomace, Coconut Oil, Pea fibre, salmon oil, sweet potatoes, Carrots, kale, broccoli, spinach, parsley, apples, blueberries, vitamins A, B1, B2, B5, B6, B12, D3, E, Beta-Carotene, Niacin, d-Calcium pantothenate, Biotin, Folic Acid, Magnesium, Iron, Zinc, Manganese, Copper, Natural Prebiotic, Calcium Propionate, Rosemary Extract & Green Tea Extract.

8 Total Score
Decent food, worthy of adding to a rotation

  • Meat as the main ingredient
  • Higher than average protein
  • Lower than average carbohydrates
  • Natural preservatives
  • Peas are a significant contribution to the protein
User Rating: 3.23 (83 votes)