Review Details
Website ZiwiPeak
Country of origin: New Zealand
Available from: Pet Circle, My Pet Warehouse, :PETStock:


ZiwiPeak from New Zealand make a rather unique “air-dried” cat food, more in keeping with a raw diet than a dry kibble diet. When a normal kibble is cooked some of the nutrients are lost in the process, which won’t be the case with ZiwiPeak. Another benefit is the food retains more moisture, which is very important for cats who can neglect their water intake.

I’ll focus on the Venison and Fish recipe for this review, but all recipes seem very similar on ingredients and guaranteed analysis. I calculate a minimum of 93% meat and fish content in this food which is astounding. The remaining ingredients are vitamins and minerals, with absolutely no grains or fillers.

Venison is a great lean meat, being lower in calories and fat than beef and chicken, and it’s rich in essential amino acids necessary for overall health. It’s worth pointing out that “meat” is non-descriptive so this will contain muscle tissue and other off-cuts, so a lower quality of meat that what we’d buy for ourselves in the supermarket. Ground bone is included as a great source of calcium.

Hoki Fish is a nice inclusion sourced readily in New Zealand, providing highly digestible protein as well as omega-3. Next up we find a range of Venison organs, including lungs, hearts, and kidneys which are rich in protein and essential minerals, and tripe which is something cats tend to love. We also find liver which is very rich in nutrients, vitamins, and minerals.

Green-lipped Mussels are another tell-tale sign that this food comes from New Zealand. It’s a great addition, being yet another source of omega fats for a healthy skin and coat as well as a proven anti-inflammatory for joint health.

The minerals in the food are chelated which is a good sign of a high-end product. Chelated minerals are chemically attached to protein to make them easier to digest. Other inclusions of note are taurine (essential for cats) and chicory inulin as a prebiotic to promote digestive health. These are great to see, and likely overlooked by those feeding a homemade raw diet.

This is a convenient alternative for those who wish to feed raw but simply don’t have the time. It’s more expensive than other cat foods, but you’re buying a food which is over and above your average kibble. It’s mostly meat which is much more expensive than the fillers we find in other foods, which somewhat justifies the high price.

Recommended if you have the money.

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Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Venison ā€“ Meat (includes up to 3% finely ground bone) min. 50%, Hoki Fish min. 12%, Venison ā€“ Liver, Lung, Tripe, Heart and Kidney min. 28%, New Zealand Green-Lipped Mussel min. 3%, Lecithin, Chicory Inulin, Dried Kelp, Taurine, DL-Methionine, Naturally preserved with mixed tocopherols (Vitamin E), Vitamins (Vitamin D3 Supplement, Vitamin E Supplement, Riboflavin, d-Calcium Pantothenate, Nicotinic Acid, Piridoxine Hydrochloride, Folic Acid, Vitamin B12 Supplement), Chelated Minerals (Iron amino acid complex, Copper amino acid complex, Manganese amino acid complex, Zinc amino acid complex, Sodium Selenite, Potassium Bicarbonate).